Investment Law - Money Laundering and Terrorist Finance Essay

Investment Law - Money Laundering and Terrorist Finance - Essay Example 50)2. We can therefore describe money laundering as a process whereby the proceeds from activities of crime are covered to conceal their source or origin which is illicit. Money laundering may entail three distinct reas alternative actus (Graham, 2007, p. 51)3. These includes the: one, the transfer or conversion of property bearing in mind that such property or asset a criminal proceeds, two, the concealment or disguise of the source, nature, disposition, location, rights ownership or the movement with regards to the property bearing in mind that such property is a criminal proceeds and three, the property possession, the acquisition or use having in mind that the reception time that the property is of criminal proceeds (Graham, 2007, p. 51)4. On the other hand, financial terrorism involves collection, provision or solicitation of funds with an objective that the funds may be utilized to enhance terrorist organizations or acts. These funds may come from either illicit or legal sources. To define more precisely, a person is said to commit of terrorist financing if the person by any way indirectly or directly, willfully or unlawfully collects or provides funds with the aim that the money or the funds be used or the person has the knowledge that the money will be used in part or full support of a criminal offense with the convectional offense (Graham, 2007, p. 51)1. The major objective of an entities or individual engaging in terrorist financing is thus not necessarily hide the money but both nature and financing of the activity of financing (Graham, 2007, p. 51)2. The risk that may be associated with money laundering is that, it damages financial sectors which the key institutions for economic growth of a country. Money laundering and financial terrorism reduces the productivity with a country since most of resources are diverted to criminal activities encouraging practices of corruption (Graham, 2007, p.

The use standardized testing in the areas of cognitive ability, Essay

The use standardized testing in the areas of cognitive ability, aptitude, measure of standards-based achievement - Essay Example ed to improve students test scores have little or no effect on their cognitive abilities and aptitude to reason and logically solve abstract issues or problems. However, standardized testing permits students from different schools to compete fairly. In absence of standardized testing in schools, this comparison would not be probable (Carr, 2002). When students are allowed to take similar or common tests, it implies that students in one district or State can be compared with students in another district or State. Being in a position to compare information is valuable and is the main reason why the common core State standards have been implemented. In turn, this would permit for a more detailed and accurate comparison of students in different States. Secondly, standardized testing is more objective and reliable measure of the achievement of students. In absence of standardized testing, policy makers would have to base on tests done by students in individual schools that have certain interests in generating favorable results. Thirdly, standardized testing are very significant in that standardized tests are non-discriminatory and inclusive since they ensure that content learned is similar to all students. Using other tests or excusing disable children would not be fair to those students as this would create an unequal system without accountability (Smith, 2008). Lastly, standardized testing holds schools and teachers accountable in the sense that schools and teachers are responsible teaching pupils what they need to know and understand for standardized tests. This is due to the fact that scores are made public and schools and teachers who fail to perform can come under tight scrutiny. This scrutiny can make a teacher lose his or h er job and in some instances, it can lead to the closure of the school or being taken by the State (Carr, 2002). On the other hand, standardized testing has negative impact on students in that it evaluates the performance of a student on a

What success has liberalism sought to emancipate individuals Essay Example for Free

What success has liberalism sought to emancipate individuals Essay Liberalism has always fought for the rights of the individual as it was one of the founding principles of the liberal ideology according to John Locke in the 17th century. As well as the rights of the individual, John Locke also saw freedom and toleration as two other key components of liberalism. This question demands, however, an examination of the success of liberal policies towards the emancipation of the individual. During the course of this essay one will examine how liberalism has freed the individual during the 19th Century under Gladstone and during the liberal reforms of 1906-1912. Finally one will conclude that in concordance with R. Rurup that, Liberalism is regarded as the truest protagonist of emancipation. Reforms enacted by liberal governments, often did provide huge improvements in both living standards and education however, they did not always fully emancipate the individual.[1: R. Rurup, Leo Baeck Institute Yearbook, (1975) 20 (1): p. 59] First and foremost, one must look at the great liberal reforms of the 19th Century, enacted during both the first and second ministry of William Gladstone. Vincent, claims that, such reforms that, Maximised individuality, were, genuinely liberal. The first reform that most clearly emancipates the individual during Gladstones premiership was the Elementary Education Act of 1870. This as Heywood argues was seen as a way out in the 19th Century form the, Spread of slums, poverty, ignorance and disease. The act established the English elementary schooling system, as children up to the age of 12 were made to attend primary school. It created a codified curriculum with six standards or ages 5-12. Strict punishments were laid upon parents who refused to send their children to school. Whilst, this bill created the provision of elementary education in the United Kingdom, it also led to many problems as the new compulsory schools were not free. A means tested scheme applied to the poorest who could not afford to send their children to school, but for many it put them in a very difficult financial position. Vincent, therefore, criticises the Elementary Education Act by deeming it, Gladstones empirical socialism. The act, however, was a success as by 1880 4000 school were taken over by school boards and nearly  2.3 million children were enrolled in compulsory education up to the age of 12. One can say therefore, despite the criticisms by Vincent, that the Elementary Education Act did successfully emancipate the individual as it lead to higher overall wages as workers were more skilled, for example they could read and take measurements, and it successfully started the primary schooling system in the United Kingdom. [2: Vincent A, A Modern Political Ideologies, (Blackwell) 1992 pg. 34][3: Vincent A, Political Ideologies, 1992 pg. 34][4: Heywood A, Political Ideologies an Introduction, (Palgrave Macmillan) 2007 pg. 56 ][5: Vin cent A, Political Ideologies, 1992 pg. 35] Secondly, Gladstones ministry continued to emancipate the individual by expanding the franchise in the United Kingdom. This bill was the third reform act in the 19th Century and continued to increase the franchise by allowing anyone who had to pay rent of 10 pounds and above to vote as well as anyone who owned land with the value of 10 pounds and above. This is equivalent to  £7,300 in 2013 using the retail pricing index. This was a huge leap forward as Goodwin describes the bill as, Progress to a better society, The bill nearly doubled the franchise in England from 2,300,000 in 1880 voters to 4,100,000 voters in 1885 and did double the franchise in the whole country from 3,000,000 voters in 1880 to 6,160,000 voters in 1892. Male suffrage varied throughout the kingdom, however, in England and Wales, 2 in 3 adult males had the vote; in Scotland, 3 in 5 did; and in Ireland, the figure was only 1 in 2. Whilst the bill was a long way off from universal suffrage and did not apply to women at all, the bill did seek to emancipate those land-owners and those who rented who were not franchised in previous voting reform legislation. Therefore, whilst this piece of legislation did not meet the liberal ideals of equality according to John Locke and John Stuart Mill, due to its exclusion of women, it did enfranchise and emancipate a large proportion of the male population from prejudice in the voting system of the United Kingdom.[6: Goodwin B, Using Political Ideas, (John Wiley Sons) 2007 pg.53][7: British Electoral Facts 1832-1987, compiled and edited by F.W.S. Craig ] Thirdly, one will look at the liberal reforms of the early twentieth century. The liberal reforms are the best example of the split in liberal  thinking from classical liberalism to modern liberalism. They, shifted their outlook from a _laissez-faire_ system to a more collectivist approach, Modern Liberalism was started in the early twentieth century by leaders such as Campbell-Bannerman and Asquith. Heywood claims that inception of the reforms was spawned from the belief that, the state should help people help themselves. One will first look at how the liberal reforms emancipated the workers of the early 20th Century. The Labour Exchanges Act of 1909, created state run labour exchanges with the specific role of placing people in work who were affected by the seasonal demand of shipping and other seasonally affected trade, especially in winter. Whilst, opposed by labour unions as they feared that the labour exchanges would reduce the effectiveness of collective bargaining for fair wages, the labour exchanges by 1913 were putting 3,000 people a day into work. Whilst successful in emancipating some workers from the threat of seasonal unemployment the labour exchanges did have a small impact as only 25% of the working population in the United Kingdom found employment though them. [8: Vincent Emy, H Liberals, radicals, and social politics, 1892-1914 p. 14][9: Heywood A, Political Ideologies, 2007 pg. 60][10: Watts, D Whigs, Radicals, and Liberals, 1815-1914, p.89][11: Watts, D Whigs, Radicals, and Liberals, 1815-1914, p.89] Lastly, within the liberal reforms one must look at the National Health Insurance Act of 1911, which truly emancipated members of the working class, as they would have a safety net if they fell ill. Although, Goodwin views this reform as an, interference with individual freedom, but does argue that Hobhouse, having reiterated some of T. H. Greens views, claims that this extension of public control is justified on, Humane grounds. Goodwin does also explain that any, loss of independence, should be counted against the, benefits offered by the welfare measure. The National Insurance Act of 1911, offered many benefits and emancipated every worker in the United Kingdom who earned less that  £160 a year. The scheme created a compulsory government-run insurance plan against unemployment through illness. This emancipated workers from the fear of becoming destitute though illness. All workers paid four pence a week to the scheme, the employer paid three pence and the government paid two pen ce. Whilst there was criticism of  the act, especially from the conservative part, as they argued that it was not the governments duty to be involved in such a scheme, the bill was passed and helped millions of workers. This can be seen as the most influential bill that any liberal government has passed during the liberal reforms between 1906 and 1912 as it both laid the foundations for the Welfare State but it also emancipated millions of workers from poverty as envisaged in _Life and Labour of the People_ by Rowntree and Booth, two influential liberal reformers. In conclusion, moreover, both the Labour Exchanges Act of 1909 and the National Insurance Act of 1911 were ultimately justified as they were seen to be based on, humane grounds, and they were hugely successful at emancipating the working classes of the United Kingdom from, what Heywood describes as the, Spread of slums, poverty, ignorance and disease which was driving factor for all of the liberal reforms in the 46 year period between 1870 and 1918.[12: Goodwin B, Using Political Ideas,2007 pg.54][13: Goodwin B, Using Political Ideas,2007 pg.49][14: Goodwin B, Using Political Ideas,2007 pg.50][15: Goodwin B, Using Political Ideas,2007 pg.50][16: Goodwin B, Using Political Ideas,2007 pg.49 ][17: Heywood A, Political Ideologies, 2007 pg. 56] Therefore, to conclude, during the half century of liberal governments, one did see a huge improvement of both living standards and education as well as the partial emancipation of the individual. During Gladstones first and second ministry, one saw the electorate nearly doubled, leading to huge emancipation of those who, never before could vote. Gladstones government also made education mandatory for those under the age of 10, therefore emancipating children from what Heywood calls, slums, poverty, ignorance and disease. Whereas, during the liberal government, headed by Herbert Asquith, between 1906 and 1918, the liberal government had discernibly more success in emancipating the individual as it provided both the Labour Exchanges in 1909 as well as National Insurance for those who were too sick to work. Whilst these successes in emancipating the individual were important, they were also marred by the fact that none of these reforms provided universal suffrage, a key principle of emancipation. Therefore, whilst the liberals were for the most part successful in emancipating the individual in the years between 1870 and 1918, their achievements were  hampered by the fact that they failed to provide universal suffrage and consequently, one can conclude that the liberals emancipated the individual with partial success during their period of governance. [18: Heywood A, Political Ideologies, 2007 pg. 56] Bibliography: R. Rurup, _Leo Baeck Institute Yearbook_, (1975) 20 (1) Vincent A, A _Modern Political Ideologies,_ (Blackwell) 1992 Heywood A, _Political Ideologies an Introduction,_ (Palgrave Macmillan) 2007 Goodwin B, _Using Political Ideas,_ (John Wiley Sons) 2007 Craig F.W.S, _British Electoral Facts 1832-1987_, (Politicos Publishing) 1989 Vincent-Emy, H _Liberals, radicals, and social politics, 1892-1914_ (Cambridge University Press) 2008 Watts, D _Whigs, Radicals, and Liberals, 1815-1914_ (Hodder Education) 2002

Fashion and Rebellion In The 1960s

Fashion and Rebellion In The 1960s What are the main differences between subculture and counterculture and what do they tell us about fashion and the rebellion in the 1960s? I shall be studying about the difference between subculture and counterculture and what they tell us about fashion and rebellion in the 1960s. I shall do this by looking at the way how the 1960s influenced the generation of the hippies era in relation to fashion, music, media and photography. I am going start by exploring the definition of subculture and counterculture. Culture is the way, the forms, in which groups handle the raw material of their social and material existence. (Clarke et al, 1975: 10) Subcultures are sub-sets smaller, more localised and differentiated structures, within one or other of the larger cultural networks. (Clarke et al, 1975: 13) both references from (Populism, Jim McGuigan, Chapter 3, Youth Culture and Consumption, pg95) The 1960s were an immense time to be young. Youth culture and youth fashion, had begun to take shape in the fifties, blossomed as never before. Hippies culture became very popular in the 60s after the Beatniks.Hippie culture, with the new interest in vegetarianism, the environment and peace, proved ready not just for revival but for a permanent place in this endless youth culture. (Post Modernism and Popular Culture, Angela Mcrobbie, pg.159) As of Stuart Hall, he saw the hippy movement as an identification towards poverty. It was also politically informed in the sense of being determined to create an alternative society. This subculture was therefore able to develop an extensive semi-entrepreneurial network which came to be known as the counter-culture. (Post Modernism and Popular Culture, Angela Mcrobbie, pg.143, Subcultural Entreprenuers) Hippies popularised kaftans, Macrame bags and Afghan coats. the flares of the late 1960s widened out to bell-bottom proportions before high-waisted straight trousers and platform soles stepped into view. (Speak the Culture, Britain, Be Fluent In British Life and Culture, Neil Thomas, ThoroGood, Pg.253) The distinct style of hippie are mainly colourful and floral wear, a lot of accessories such as headbands, rings, necklaces and earrings, usual would wear flip flops for footwear. Carnaby street was where they would all shop, Hippie Land that is what I would call it. Summer of Love was associated with the hippies, known as the Swingin 60s Carnaby Street in 1966. During the 60s, Lord John was the hippest store. (Fashion of a Decade, The 1960s pg.41) This is where Twiggy comes in, famous model, with her long lashes, big eyes and bob, she became the British style icon of the 60s. Made it big for wearing the mini-skirt. And to this day she has brought a new life to fashion for the older person as they relate to her and connect her to Marks and Spencer, which has made profit to them. A new style then came into sight, by a new group of teenagers which they called Mods. The Mod style were inspired by the beatniks and from American fashion. The well known designers at that time were Mary Quant, Zandra Rhodes and Barbara Hulanicki. Mary Quant introduced Britain to mini-skirts, and that made a huge impact in fashion in the 60s. The mini-skirt was mainly worn by the young, most of the audience were shocked, others saw this as free will. Zandra Rhodes influenced by pop art, with her unconventional clothes and pink hair. Rhodes sold some of her first textiles work to Marion Foale and Sally Tuffin. Associated with pop art during this decade were artists such as Andy Warhol, the fact that this movement was unrealistic, the audience were interested from the use of expression and abstract, which made people feel free, this is how the hippies were seen as. Pop art became the parcel of fashion, which made clothing more fun and colourful. Barbara Hulanicki opened a clothing store with her husband in the early 60s, she later became known for the garments she had designed for Cathy McGowan, the TV presenter for the music show Ready, Steady, Go. Till this day these three designers are the icons of modern fashion. Retro fashion is always coming back with new and fresh looks. Many contemporary designers now such as Anna Sui, Diane von Furstenburg, Erdem are influenced by the hippie culture. Music in the 1960s has made a big impression in the lives of youth culture. They still have an appeal to old and young, they were the ones mainly responsible for the change in music and social change from the war and 50s onwards. For example, the Beatles, which created Beatlemania their style was a start of a new era, having long hair with long beards, Lennon known for wearing the granny glasses, this is where the Beatniks were introduced, which then led to the hippy movement. Elvis Presley known as the King Rock and Roll. Pink Floyd, Led Zeppelin and The Rolling Stones. The Glastonbury Festival, would have varieties of artists, in an open field, which lasts up to 3-4 days, usually visited by hippies during the 70s when it was first held, the festival was an excuse for sex, drugs, socialising with others. And to this day The Glastonbury Festival is still a successful event. This is where technology comes in, it is rapidly progressing from records to cassettes, to cassette tape walkman, to cds, to cd walkmans, to mp3 players such as Ipods,mobile phones. Also being able to download music from the internet illegally, this is causing music stores, such as HMV to close down shops, due to not enough sales to keep the business afloat. During the 60s, youths from under 25 years of age regularly visited the cinema as entertainment before TV became more popular. Also it was another excuse to socialise with others when they take a visit to the movies. The theatre was also popular for the upper age group as a form of entertainment. Photography plays a big role in fashion advertisement in a form of magazines such as Vogue and Vanity Fair, which introduces the upper working-class to upcoming fashion trends, which is currently still happening today with many more magazine options to choose from such as Dazed and Confused, ID etc. Fashions and faces: Beaton, Bailey and Rankin As Britain pursued its passion for photojournalism in the mid 20th century a more affected genre of photography also evolved, set to explode in the 1960s. It embraced fashion, advertising and high society (in short, beautiful people) and found its outlet in magazines like Vanity Fair, Harpers Bazaar and Vogue. Cecil Beaton bore the torch with staged, glamorous images of Marlene Dietrich, Audrey Hepburn and the Royals from the 1920s through to the 60s. (Speak the Culture Britain Be Fluent in British Life and Culture, Neil Thomas, ThoroGood, pg.245) To conclude, I have discovered that the subculture of hippies in the 1960s, were free spirited, peace loving, rebellions against war, and also introduced a fashionable trend that are still current in some societies. What I think about the difference between subculture and counterculture is that subculture is the identity of an individual. You can show your personality through clothing, the music you listen to, where you get together in the environment, the region of a culture. E.g. When you think of Camden, you automatically think of punks and rockers. Notting Hill Gate, the Notting Hill carnival comes to your mind. Where as counterculture, as seen as the political part of the culture i.e hippies. A subculture is the way of defining and honouring the particular specification and demarcation of special or different interests of a group of people within a larger collectivity. (Culture, Chris Jenks, pg.10)

A Critique of Thank You for Smoking? Essay -- Smoking Argumentative Es

A Critique of â€Å"Thank You for Smoking†¦.?† Peter Brimelow’s article â€Å"Thank You for Smoking†¦.?† is an essay that looks at a rather extreme perspective on smoking. Brimelow starts off by describing the many actions that are taken against the tobacco industry; he writes that in some states, the government is trying to make the tobacco industry pay certain health care costs. However, he then goes on to state that smoking may actually be good for one’s health. He uses various sources to show that smoking has positive effects on our bodies; he states the decrease in risk in numerous diseases. Brimelow uses medical journals to show that smoking decreases the risk of diseases like Parkinson’s and Alzheimer’s. He also talks about some of the ways smoking enhances certain skills, â€Å"A battery of studies show that cigarettes really do stimulate alertness, dexterity and cognitive capacity† (Brimelow 141). Brimelow does pick a tough subject to talk about, but for the most part he does a good job writing his article and distributing information to the reader to support argument. In the beginning of Brimelow’s essay, he lists a number of organizations that are fighting against the tobacco industry, such as the Food & Drug Administration and the Environmental Protection Agency. Then out of nowhere he throws out his major claim, which is the thesis or the main point of the essay (McFadden 41). Every paper has a major claim; it is the central idea of the paper. The major claim says, â€Å"smoking might be, in some small ways, good for you† (Brimelow 141). This is a rather shocking thesis, due to the fact that generally when we think of smoking, we think of something very negative to a person’s health. Brimelow’s major claim is very difficu... ...own to be bad. However, even though the essay may not be persuasive in most cases, it is, for the most part, well written. Brimelow starts off the essay a little slow, he does not give the reader a sense of direction in the beginning, but the body definitely informs the reader. The body of the essay is filled with information supporting his thesis, and his values are very clear. His essay may not persuade many, but it is definitely informative and well written. Work Cited Brimelow, Peter. â€Å"Thank You for Smoking†¦.?† The Genre of Argument. Ed. Irene L. Clark. Boston: Thomson-Heinle, 1998. 141-142. Clark, Irene L. The Genre of Argument. Ed. Irene L. Clark. Boston: Thomson-Heinle, 1998. McFadden, James. The Toulmin Method: From Classical Logic to Modern Argumentation. [PowerPoint Slide.] 5 February, 2004. Buena Vista University. Storm Lake, IA.

Music: Mind and Movement :: essays research papers fc

Music: Mind and Movement If only there were a way to make life easier. Parents who mean well are telling us to â€Å"think for ourselves,† but often have little or no idea how to keep our minds from recycling constant concerns, unnecessary worries, destructive ideas, and negative images. Teachers are excellent at teaching us algebra and conjugating French verbs, but there has yet to be any class in the curriculum to teach us how to handle depression, let go of anger, or how to communicate with others effectively. A lot of people are quick to tell us how we â€Å"should† behave, what we â€Å"ought† to think, and which attitudes we â€Å"must† have, as if we had no choices. They put the emphasis on avoiding their mistakes or they want us to relive their triumphs. Society wants us to plan for the future instead of living here and now, today, at this moment. Our society values â€Å"hanging on† to troubles and frowns on â€Å"letting go† of them. It reinforces â€Å"tr ying† and â€Å"doing† and totally ignores simply â€Å"being.† We learn to complicate simplicity and fear silence. There are few things in our world that direct our minds to increased comfort. Music, however, allows people to â€Å"tune in† to their hearts and achieve harmony in their lives. It is so powerful that it can affect us physically and therefore emotionally and mentally.   Ã‚  Ã‚  Ã‚  Ã‚  When I was twelve, the Blues took control of my mind and heart. From that moment on, music provided a place where I could go to share feelings or to escape from reality. Soon, it was my best friend, another world of happiness. The tunes I listened to would relieve stress, make me feel happy, and allow me to let go and be myself. Maybe it was that the person who wrote or recorded those songs had similar feelings or shared similar concerns. Problems became less overwhelming when I knew other people were there with similar experiences. Those people, whom I never met, have made and communicated a sense of purpose through rhythm and harmony, that most adults I know would never be able to get across through lectures and rituals. Music had awakened my awareness. It never pushed from behind, but rather pulled me forward and it challenged me without threatening. Color and meaning were added to my world. Music, in my eyes, had become a powerful source of influence and I cou ld see how it altered people, even the pace of their lives.

Product Failure (Malaysia) Essay

Product Failure Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic engineering. The criteria for failure are heavily dependent on context of use, and may be relative to a particular observer or belief system. A situation considered to be a failure by one might be considered a success by another, particularly in cases of direct competition or a zero-sum game. Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, such that a situation that one considers to be a failure, another might consider to be a success, a qualified success or a neutral situation. It may also be difficult or impossible to ascertain whether a situation meets criteria for failure or success due to ambiguous or ill-defined definition of those criteria. Finding useful and effective criteria, or heuristics, to judge the success or failure of a situation may itself be a significant task. Failure can be differentially perceived from the viewpoints of the evaluators. A person who is only interested in the final outcome of an activity would consider it to be an Outcome Failure if the core issue has not been resolved or a core need is not met. A failure can also be a process failure whereby although the activity is completed successfully, a person may still feel dissatisfied if the underlying process is perceived to be below expected standard or benchmark. Failure to carry out a task Failure to perceive Failure to anticipate Fail product in local market In Malaysia, there is a lot of product failure and it just too numerous to say it one by one, most of them, it did not even catch the public attention, basically, the public don’t even know the existence of the particular product. There is so much factors that can leads to product failure. Failure causes are defects in design, process, quality, or part application, which are the underlying cause of the failure or which initiate a process which eads to failure. Rather than the simple description of symptoms that many product users or process participants might use, the term failure cause refers to a rather complete description, including the pre-conditions under which failure occurs, how the thing was being used, proximate and ultimate/final causes (if known), and any subsidiary or resulting failures that result. The term is part of the engineering lexicon, especially of engineers working to test and debug p roducts or processes. Carefully observing and describing failure conditions, identifying whether failures are reproducible or transient, and hypothesizing what combination of conditions and sequence of events led to failure is part of the process of fixing design flaws or improving future iterations. The term may be applied to mechanical systems failure. One of the product/brand that fail in Malaysia is: M . Mobile or simply known as M. Mobile is an R&D and mobile communication design company based in Malaysia. M. Mobile is Malaysia’s first cell phone manufacturer and is also the world’s first Muslim-owned mobile phone R&D and marketing company in a partnership between Malaysia and China. This company is currently in operation under its parent company, Kosmo Technology Industrial Berhad Type: Berhad Founded: 2005 Headquarters: Kuala Lumpur,Malaysia Key people: Norhamzah Nordin,Chairman Industry: Telecommunications Products: Mobile phones Website: M. Mobile M. mobile’s products: Factors that leads to this brand failure The reason why this brand failed in malaysia market because: M. mobile cannot give a better satisfaction to the consumer compare to their competitor that are well established in mobile technology sector such as Nokia, Sony Ericsson , Samsung etc. Promotion (marketing) M. mobile cannot compete with their competitors in term of : Price Features Quality After sales service Promotion M. mobile should have promote their product and brand more aggressively since they enter a market where most of them already loyal to a particular brand, M. obile did not market their product as well as their brand effectively, therefore they able to capture only few attention from the public, most Malaysian don’t even know the existence of the brand. Price Price offered by M. mobile considered less expensive, but somehow, consumer nowadays always think, â€Å"even though it’s not very expensive, but it’s still money, does it worth the money? † instead of taking a risk of buying t he product which they don’t really know the background of the company, consumer prefer to spend their money on trusted brand for the same price or a bit more. Left picture is NOKIA 2690 and on the right picture is M. obile M10, both phone has a pretty similar specification and the price is almost the same(RM300+), most consumer will go for NOKIA because they want to avoid risk from buying unestablishrd brand. Features Most M. mobile product is a low end product and it does not offer variety of features compare to their competitors. As we know, consumer nowadays demand for the latest technology, therefore as a mobile phone manufacturer, knowing the consumer needs and want is the main priority in coming up with a new product, most of the product produced by this company does not reach consumer expectation who demand for better technology. Quality The quality of the product produced by this company proven not to be as good as the other brand’s products, the materials they use to make the product is low in quality, from the mainboard(interior) to the exterior of the phone. After sales service After sales service is the service provided by the company to the customer of their product, M. mobile does not offer a good after sales service compared to another company like nokia and sony ericsson. It shows that the company do not really think about building a long and strong relationship with the consumer. How the product could be successful In order for this brand to be successful, there are so many things that the company have to take into account, its not easy becoming a great company in consumer eyes, there are several things that the company have to take into consideration especially the strength of the competitors, in order to be successful, a company need to have an advantage that can overcome the competitor’s strength. This is the reason why R&D very important in coming up with new product. The 1st thing M. obile have to focus on is their promotion, promotion plays an important part in creating a good image in consumer mind, since there’s a lot of well established company in mobile phone sector, M. mobile have to make a huge action in promoting their brand and product. Doing aggressive marketing by keep on promoting the product and brand is the best way to create a good image in consumer mind, of course it will cost a lot, but the return is way better. Psychologic ally, It’s a human nature, the more we hear n see it, the more we favor it, thus it will create the sense of security towards the product or brand. Price, features and quality are related to each other, this is one of the most important things a company need to think about, they need to know what type of product they want to come out with in term of the product’s quality level and the variety of it features, therefore they can set the price for the product, The company have to make sure the price is reasonable with the quality and the features of the product or else consumer will favor the competitors, M. obile comes out with one new product called M10 and the price for the product is around rm300+,Nokia as well comes out with a new product which is nokia 2690 and the price is almost the same with M. mobile m10, both model provide almost the same features, but in term of quality, we know nokia is better, consumer will think, why choose m. mobile instead of nokia? M. mobile have to make sure their offer can overcome their competitors offer, therefore consumer will find the advantage of choosing M. mobile’s products. May be it will take some time for M. obile to keep pace with the other established company in term of product quality and technology, but by putting a correct price, the company can attract more market and the company will grow. A company have to know how important word of mouth and how dramatic change it can do with the influence of word of mouth, satisfied customer will tell the others how good the product is, dissatisfied customer will spread the bad things about the product, do not give a high expectation to the consumer because the possibility of getting dissatisfied customer is high. After sales service is one of the thing people nowadays always talk about, M. mobile have to make sure they can deliver a good after sales service so that their customer will spread a good deal with the others. It is important for M. mobile building a strong and long relationship with the customer because it can create brand loyalty, once customer loyal to the product, they will keep on purchasing the product and influence other people into buying the same product. Good after sales service shows that the company really care about their customer and customer loves it when the company cares about their rights.