Beyond Beyond Fashion

There is a trick of my writing teacher: When we finish reading an essay, first he asks: â€Å"What is it about? † We answer, then he asks:† If that's not what the essay is about, then what is it about? † So we answer again, striving to squeeze out every drop of intelligence out of our brain cells. Repetitively, after we are willingly tortured by this same question for three more rounds, the essence of the essay shows up. This was exactly the same feeling I received from the exhibition Charles James: Beyond Fashion, displayed by the Costume Institution of the Metropolitan Museum ofArt. Throughout the exhibition, I was asked this question over and over again: If fashion is not what the exhibition about, then what? Started from Maya and lasting until August 10, the special exhibition of Costume Institute of Metropolitan Museum presents the audience signature pieces of Charles James, an Anglo fashion designer who was active during the post-WWW 20th century in America. The exhibition is held in the special exhibition galleries on the Museum's first floor and The Costume Institute's Anna Winter Costume Center on the ground floor, including one small adjunct hall showing documents.Fifteen evening ball gowns and about fifty ready-to- wears are displayed. With intricate costumes, James first of all stood out as a king of fabric sculptor without crown beyond the simple definition of a fashion designer who made clothes that fit in the trend. The costumes were indeed â€Å"amazing†Ã¢â‚¬â€- quoting the most commonly used word of the visitors. James' original spiral cut, almost seamless design and the free draping technique are still not nearly comparable in the present day.They were not Just fashion, but sculptures that go around human body with full artistry and could stand the test of pure aesthetic examination. However, if the costumes were examined even beyond their tags of â€Å"fashion† and beyond their sculptural appearances, the int ention of these designs was actually in some degree provoking, if we examine the quotes of James that were written on the walls of the halls. A quote of James revealed that his ideal of fashion was largely sexual. â€Å"The feminine figure,† he believed, was â€Å"intrinsically wrong†.Thereby he claimed, â€Å"All my seams have meaning, they emphasize something about the body. † In this way, he striver to â€Å"perfect† the female body, however destroying the natural beauty of female odd at the same time. As a result, the innate motive beyond the fashion appearance of these designs was sexism aesthetics of the traditional malpractice, which should have been eliminated a long time ago. James' fastidious and male-centric aesthetic of female figure beyond his ability as an artist was further revealed by details in his designs. In the actual practice, James overemphasized the female parts.First, the tops gather into sharp and pointing horn. This design was ma de possible by darts of the gowns' tops following the traditional Rococo corset, which once made the teenage arils and young wives' waistlines tiny but at the same time cruelly took away many of their lives. At the same time, the bottoms of gowns spread widely. Either the gowns had big volume of piled-up drapes on the hip, or they were supported directly by two bustles, which was also a typical classic masculine aesthetic that addressed female's ability of bearing kids.Overall, James' costumes remade a women's body into a funnel shape. In addition, the bosoms were preferably shaped as cones, which presented women lasciviously. Even in the Victorian times, this male-dominant esthetics was giggly controversial for these characteristics defined females simply attractive in the way of a reproduction and bearing machine. In the post World War II America, after the liberation of female body brought by the ‘H' dresses, this Victorian renaissance was a recess that brought female back into the prison of clothes.Rather, in today's aspect, these aesthetics of female body are morbid. For females, it is the blood and tears in females' costume history. These characteristics, as â€Å"beautiful† as some might consider, are dross of the Victorian culture that should never be reused to improve he figure or even hinted in a modern design. I have to say, peeking into the motive of the designer, I saw an egocentric though man who are arrogant in the way he examining females. Finally, the end of the exhibition explored what truly was beyond this fashion designer Charles James explored even deeper.Beyond a fashion godfather, a king of fabric sculpturing, and a self-involved and orthodox masculine artiest, the documentary hall showed James as a person. Traditional mannequins and sketches were shown. While at the meantime, the document room also showed he videos clips of James kissing his finale model on her cheek before going on the runway, and an important list of cele brities and artists typed by James that James would like to design for. The tone of the list was playful, ironic and effusive. There were as well glowing critics, basically eulogies.In this room, though most people do not linger in it, the most interesting information what the artist was available, and it gave anyone who wanted to look deeper into the motive and inspiration of him a lucid answer: genially eccentric, Charles James' boldness and arrogance toward there led to his unceasing pursuit of perfection and the exploration of impossibility, which explained his surprising designs and the elaborate way of fabricating the costumes. As an exhibition of the Metropolitan museum, there were some commendable displaying methods in this exhibition indeed.The exhibition started with a theatrical opening. At the entrance, the world darkened down, and with the wall showing the name of the exhibition and a classic walking mannequin (a woman-shape body model) of James, the bright outer world and the dark inside world were clearly vided. There was as if a magical twilight moment, indicating the arrival of something brilliant in the darkness. After the prologue, I was almost brought into Sesame's studio on 699 Madison Street by muslin samples of his gowns posing around his famous â€Å"butterfly' sofa, recreating the scene of the studio and the salon of James.Inside the hall, the gowns were arranged in a spiral shape, going around his best- known masterpiece: Clover Leaf Ball Gown 1953. The x-ray analysis as well as the animation simulator explained the inner structure of the clothes by showing the involutes plastic bones and complicated drapes in the layers of fabric. The application of new technology treated fashion so scientifically —-as if a real piece of architecture—-that it gave even the most general audience a chance to think about the materialist word â€Å"fashion† in a whole new way.On the pads that showed the information of exhibits, a fe w hints about this sexual intentions of James' designs by showing the costumes of inspiration from the Victorian time, without explaining the underlying meaning of the original design. Though implicit about the word â€Å"sexual†, Hess pictures purposefully gave the audience a clue to the intention but still left them room to think that what was truly beyond fashion beside the artsy structure, allowing their own interpretation.Deliberately, the exposition of the clothes revealed the museum's respect to the master James, for his elaborate effort paid beneath the fabric. Furthermore, the exhibition's respect was also to the audience, as the museum brought fashion back to the ground, accessible to a general audience, while it respect the individual thinking by leading the audience to think about what was truly beyond cushion instead of giving out a definite answer. Still, compare to the art value of the exhibits, the display of the exhibition was fairly not a highlight.The light ing in the main halls was a disaster. Firstly, the semi-dark lighting environment in the black hall was a click. Comparing to other costume exhibitions at the Met Museum, this technique was so widely used that this trick did not tell anything about the artist. It was even anti-characteristic. James had a preference for dark colors. However, the semi darkness created a hostile environment for the audience to see the details. Especially since flash was not allowed, without a professional camera, I could not capture any details of the dark coats and gowns beside their silhouettes.And since the photos could not be used as long-term documents, the educational function of the museum in this aspect was largely sacrificed. Additionally, the semi-darkness also brought a sense of heaviness to the costumes. To illustrate, one of the best-known gown called â€Å"Swan† was named for the lightness of the peplum, which was composed of six layers of delicate chiffon. Nonetheless, with the li ghting, I did not see the eighteens at all because the semi-dark casting light could not go through and light up the costume like natural light.Therefore, what I saw was an impenetrable broom instead of the airy dress, which was not influenced by gravity. Overall, the display was mismatched with the costumes, even though there were few novel techniques applied. The masterpieces were as if sunk in a Jar platitude. The title Beyond Fashion made me feel confused and enthralled when I first stepped in that dark hall, yet I felt illuminated and preoccupied when I stepped back to the bright outer world. The exhibition successfully pushed one to think about the essence beyond appearance by presenting the costumes in different layers and angles.An audience could feel the question of what was beyond fashion throughout the exhibition. The magic would not happen until the very end, where one could confidently give out his/her own answer, like the answer to fifth round of questioning of my writ ing teacher. As for me, beyond fashion, beyond structure, beyond male chauvinism and beyond all his drama, I saw an aloof, fastidious, nostalgic, self- involved, narcissistic yet incredibly serious and genius about fashion soul of this master, this man.

The Uae Food & Drink

â€Å"How Near-Term Demand Weakness Is Reshaping Company Strategies† A New Report from Business Monitor international (BMi) The UAE Food & Drink Competitive Intelligence Report Competition for market share in the UAE continues to intensify as food and drink firms battle against the conflicting interests of limited growth prospects but appealingly-high spending levels and as local players seek to ward off the ever growing threat of multinational competition.Responding to our clients’ requests, BMI’s food and drink analysts have just produced The UAE Food & Drink Competitive Intelligence Report, analysing and comparing the strategies adopted by major players as they seek to exploit opportunities and mitigate risks in a rapidly changing environment. Whether you are a food and drink manufacturer, investor or supplier to the industry, you will benefit from the following key features of this report: the UAe food & drink competitive intelligence report pUblished by bUsi ness monitor internAtionAl Company Profiles on the UAE’s 10 leading food and drink companies, containing Company overview, latest Company Developments, Product information, local/regional/Global operations,SWot analysis, Company Strategy and Financial Performance. Each profile provides hard-to-get competitive intelligence with which to benchmark the growth and risk management strategies of your competitors, peers, partners and clients. List of companies profiled: †¢ †¢ †¢ †¢ †¢ Al Ain Water Al Ain Dairy Al Rawabi Carrefour Dubai Refreshments †¢ †¢ †¢ †¢ †¢ EMKE FoodCo Masafi Spinneys Unilever www. usinessmonitor. com 9 BMI’s Investment Risk-Reward Rating ranks the uae’s attractiveness for industry investors compared to its regional peer group (Bahrain, egypt, israel, Kuwait, lebanon, oman, Qatar, saudi arabia). 9 BMI’s Business Development Directory gives you direct access to senior decision-makers and pur chasers at leading food and drink manufacturers and suppliers operating in the uae’s food and drink market – providing a powerful business development and networking tool to source new clients, partners and suppliers.The UAE Food & Drink Competitive Intelligence Report is available to industry professionals, strategists, trade bodies, government and regulatory agencies and international investors on preferential terms for a limited period only – Saving you 15% on your report order (see back page special Discount order Form). BMI’s clients, who include over 400 of the Global Fortune 500 companies rely on our competitive intelligence analysis and data to benchmark competitors and peers at leading multinational and local companies operating across Middle East & African food and drink markets.CLIENT LIST †¢ Carlsberg MW Brewery †¢ Coca Cola †¢ Maersk †¢ Mars GCC Fzc †¢ Mitsubishi Corporation †¢ Pepsico International †¢ Price waterhouseCoopers †¢ Red Bull †¢ The Boston Consulting Group †¢ Unilever North Africa & Middle East REpoRT CoNTENTS SECTION 1 – CoMpETITIvE LANDSCApE ANALySIS 1. Company-comparative analysis of the leading food, drink and grocery retail companies, CoMpANy pRoFILES ExTRACTS: DuBaI REfREShmEnTS examining sales, market share and main product areas and facilitating the identification of successful investment strategies and themes. nd our broader macroeconomic growth forecasts. Company strategies are also examined in relation to key operational, macroeconomic and political risks. 2. Company comparisons are made within the framework of our industry growth forecasts â€Å" SECTIoN 2 – CoMpANy pRoFILES Companies Profiled: †¢ †¢ †¢ †¢ †¢ Al Ain Water Al Ain Dairy Al Rawabi Carrefour Dubai Refreshments †¢ †¢ †¢ †¢ †¢ EMKE FoodCo Masafi Spinneys Unilever Key PepsiCo franchise bottler Dubai Refreshments Company (DRC ) is to invest in a AED400mn (US$108. 9mn) plant in the UAE to come on stream in 2012.The plant is expected to boost DRC’s annual capacity nearly threefold to 150mn cases and should, in our opinion, allow the firm to launch a number of new drinks as the wider soft drinks industry speeds up its transition away from traditional low-cost carbonates to higher value segments†¦ † Company Profile Contents 1. Company Overview: Date established, ownership structure, main business units, core maSafI business operations, leading products, market share. 2. Latest Company Developments: M&a, joint ventures, divestment/investments, projects, ontracts, new product launches, regulatory issues, announcements. â€Å" 3. Product Portfolio: leading brands and new product development initiatives. 4. Local, Regional & Global Operations: Domestic sales, main regional/global export markets, foreign purchases, JVs and strategic partnerships. 5. SWOT Analysis: analysis of company strengths, Weaknesses, opportunities and threats allowing for an examination of factors – both internal and external – that will affect future company performance. 6.Company Strategy: Analysis of company responses to fast-changing local market conditions, ranging from distribution network expansion to exploring new markets and from portfolio diversification to widen sales reach to research and development investment to secure future growth prospects. growth y-o-y, set against historic 5-year financial performance; covers revenues, operating profit, net profit, Basic EPS and EBITDA. Masafi aims to strengthen its market position by introducing new products and developing manufacturing and marketing strategies.It has a wide range of products, ranging from a twolitre mineral water bottle to a sizeable juice range. The company also promotes itself as highly socially responsible, entering into partnerships with international humanitarian and medical relief organisations. Masafi has al so been looking abroad for growth, with overseas sales now accounting for nearly 30% of its business†¦ 7. Financial Performance: BMI’s analysis of latest-available company financials and % † EmKE GRouP Financial Performance Table estle 5-year (2005-2009) financial information (chfmn, or % chg y-o-y for growth statistics) 2005 Sales Sales Growth EBIT EBIT Growth Net Profit Net Profit Growth Capital Expenditure CapEx Growth Earnings Per Share EPS Growth Source: Nestle Investor Relations 2. 08 3,375 8,081 11,876 91,115 2006 98,458 8. 1 13,302 12. 0 9,197 13. 8 4,200 24. 4 2. 39 14. 9 2007 107,552 9. 2 15,024 12. 9 10,649 15. 8 4,971 18. 4 2. 78 16. 3 2008 109,908 2. 2 15,676 4. 3 18,039 69. 4 4,869 -2. 1 4. 87 75. 2 2009 107,618 -2. 1 15,699 0. 1 10,428 -42. 2 4,641 -4. 7 2. 92 -40. 0 â€Å"UAE-based conglomerate EMKE Group, owner of the Emirate’s leading Lulu branded supermarkets and hypermarket will invest SAR1bn (US$267mn) in Saudi Arabia over the next eigh teen months – a decision we believes makes sense given our view that Saudi Arabia houses the Gulf region’s most promising mass grocery retail (MGR) industry on a number of counts†¦ † SECTIoN 3 – MARkET ATTRACTIvENESS FoR INvESToRS Market overview analysis of sector maturity, industry expenditure, foreign investment, GDP contribution, key industry players, regulatory environment, imports and exports. SWoT Analysis trengths, Weaknesses, opportunities and threats analysis covering government policy and foreign investment environment, local manufacturing standards, growth and demand trends, demographic and macroeconomic trends, distribution infrastructure and supply chain standards and the competitive landscape. â€Å" RISK-REWARD RATINg ExTRACT: BMI’s Investment Risk-Reward Rating BMI’s Investment Riskreward rating allows investors to weigh up the attractiveness of the uae as an industry investment opportunity relative to its regional peer s: Bahrain, Egypt, Israel, kuwait, Lebanon, Oman, Qatar, Saudi Arabia.Food and Drink industry and Country reward and risk scores (out of a total of 100) are weighted and combined to illustrate potential investor returns, as compared to other markets and to the regional average. middle east food & drink risk/reward ratings rewards Bahrain UAe Qatar Kuwait Egypt Saudi arabia oman Lebanon *Israel 53 51 50 46 49 45 39 38 45 risks 68 69 65 69 57 63 67 48 73 risk/reward rating 57. 3 56. 5 54. 7 52. 6 51. 0 50. 8 47. 7 40. 8 53. 2 The UAE’s reward score is the region’s second highest behind Bahrain.However, its industry reward score is the lowest of the top three ranked markets, emphasising the relative maturity of the UAE market, with high existing per capita consumption levels. Although strong per capita food consumption growth is not forecast, which is the main card Bahrain has in its favour against the UAE, premiumisation opportunities have yet to be exhausted despite ong oing real economy weakness (mostly in Dubai) inflicted by the 2009 economic downturn†¦ † *Israel has been included for comparative purposes only. Had it been ranked, it would have scored fourth.Source: BMI. Scores out of 100, with 100 highest. For full methodology see Appendix at the back of our Food & Drink Quarterly Reports, or visit our online service SECTION 4 – BUSINESS DEvELopMENT DIRECToRy The UAE Food & Drink Business Development Directory Primary research, conducted in Q3 2010, brings together latestavailable, accurate data on top decision-makers at the UAE’s leading supplier companies, including ownership structure, company size and sales volume, expansion strategy, key partners and main products and services.Providing direct access to top industry decision-makers and purchasers, the directory represents a powerful tool to source new clients, partners and suppliers, and benchmark competitors. Sample Directory Listing Nestle Middle East FZE PO Box 1 7327 Jebel Ali Free Zone Dubai UAE Tel: xxxxxxxxxx Fax: xxxxxxxxxx E-mail: xxxxxxxxxx Website: www. nestle. com KEY PERSONNEL Chairman & CEO: xxxxxxxxxx Finance Director: xxxxxxxxxx Communication & Marketing Services Director: xxxxxxxxxx Sales Director: xxxxxxxxxx Head of Human Resources: xxxxxxxxxx LOCAL STATISTICS Annual sales volume: US$ xxxxxxxxxx No. f employees: xxxxxxxxxx BUSINESS ACTIVITY Nestle Middle East has 17 factories and 37 offices in the region and in March 2010, opened a new multi-million dollar facility devoted to manufacturing powdered milk and packaging imported Mackintosh’s Quality Street chocolates. The complex, based at TechnoPark, Dubai, also plans to manufacture chocolates and wafers from the new expanded facility later this year. Nestle Pure Life bottled water will also be produced and distributed from the facility.Nestle Middle East also sells brands such as Nido, Kit Kat, Quality Street, Nescafe and Maggi. INDUSTRY CLASSIFICATION Food & Drink NATIO NALITY / TRADE AFFILIATION Switzerland SUBSIDIARY OF Nestle SA, Switzerland NEWLY RESEARCHED IN Q3 2010 Core Company Dataset †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Company name, web and postal address email, telephone and fax numbers Year of local registration employee size and sales volume (estimates) Main business activities, products and services Industry classifications nationality Global and regional HQsSpecial Discount order Form 15% Discount on The UAE Food & Drink Competitive Intelligence Report oR up to 50% discount for all 13 Food & Drink Competitive Intelligence Reports place your order online at: www. businessmonitor. com/bfr/australia Place your order online at: www. businessmonitor. com/dm/cir/food/uae Please tick the box(es) below, complete your payment details and fax back the form to us within 30 days latest on +44 (0)20 7248 0467 Intelligence Report at the 15% discount rate of â‚ ¬695/ US$975 (down from â‚ ¬820/ US$1,150).This include s 3 FREE quarterly updates, airmail and email delivery. i would also like to purchase the following Food & Drink Competitive Intelligence Reports at the special discount rates below: [ ] australia [ ] China [ ] egypt [ ] india [ ] indonesia [ ] Malaysia [ ] russia [ ] All 13 Food & Drink Competitive Intelligence Reports [ ] saudi arabia [ ] singapore [ ] south africa [ ] thailand [ ] Vietnam [ ] yES! i wish to order The UAE Food & Drink CompetitivePrefix / Full Name †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 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Impact of Organised Retail Chains on Unorganised Retail Sector

â€Å"A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMARCHIRAG GUPTA Roll no. 5382 MBA 5. 4 MASTER OF BUSINESS ADMINISTRATION [pic] INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU,ROHTAK 2010-2011 DECLARATION I Chirag Gupta, student of 5 year M. B. A 4th semester of Institute of Management Studies and Research hereby declare that the project report titled â€Å"Preference of soft drink in youth† is a code of critical & independent work carried out by me under supervision & guidance of Dr.Raj Kumar. This has not been previously submitted for the award of any other diploma, degree or other similar degree. The feasibility suggestion has been duly incorporated in the consultation with the supervisor. Signature of the Candidate EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.Market Research is based on some und erlying parameters like: †¢ Changing consumption pattern †¢ Advertisements †¢ Taste †¢ Status consciousness †¢ Varying lifestyle The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.TABLE OF CONTENTS SERIAL NO. TITLE PAGE NO. 1) INTRODUCTION 1) Industrial profile 01 2) Major players in soft drinks segment 04 3) Study of growth of soft drink market 09 2) RE SEARCH METHODOLOGY ) Purpose of the study 10 2) Objectives of the study 10 3) Scope of the study 10 4) Research Design 11 5) Sampling Technique used 12 6) Selection of Sample Size 12 7) Sources of Data collection 12 8) Statistical Tools Used 12 3) DATA ANALYSIS AND FINDINGS 13 ) LIMITATION OF THE STUDY 24 5) CONCLUSION 25 6) ANNEXURE 6. 1) Questionnaire 26 7) BIBLIOGRAPHY 28 INTRODUCTION INDUSTRIAL PROFILE The soft-drink industry comprises companies that manufacture nonalcoholic beverages and carbonated mineral waters or concentrates and syrups for the manufacture of carbonated beverages.Naturally occurring bubbling or sparkling mineral waters have been popular for thousands of years: the ancient Greeks believed that such waters had medicinal properties and bathed in them regularly; the Romans established resorts around mineral springs throughout Europe. In the 1500s the village of Spa in Belgium became famous for its waters, which by the early 1600s were sold, in bottles, as far away as London, Eng. Development of the first man-made sparkling or carbonated water is credited to Joseph Priestley, the British scientist who discovered oxygen.In 1772 he invented a method of â€Å"pushing† carbon dioxide into water by dissolving it under pressure, thus creating fairly long-lasting bubbles. The technique led to development of the soft-drink industry. By the beginning of the 19th century, carbonated water was being made commercially in France and North America; shortly thereafter, flavours (normally fruit concentrates) were added to enliven the taste. In the 1820s, small carbonated bottling operations were established in Canada, producing carbonated drinks in refillable bottles which were merchandised as medicinal elixirs or tonics.Most soft drinks are still carbonated to give drinks a â€Å"tangy bite† and to stimulate the tongue. Furthermore, because scent is an important part of taste, the flavours carried as vapours in the bubbles enhance taste. T he principle of â€Å"pushing† carbon dioxide is still used, but now the water is first purified in a process known as â€Å"polishing. † Cooled carbon dioxide is then injected at pressures of 275-550 kilopascals. Some of the early drinks bottled in Canada were called Birch Beer, Ginger Beer, Sarsaparilla, Sour Lemon, None-Such Soda Water and Cream Soda.The first carbonated beverage or â€Å"pop† bottles were sealed with corks held tightly in place with a wire binding. Because they had to be stored neck down so that the cork would not dry and allow the carbonation to leak away, they were manufactured with rounded bottoms. By the mid-1800s, soft drinks sold in Canada were packaged in 8-ounce (227. 2 ml) round-bottom bottles for about 25 cents a dozen, except ginger beer, which was sold in draught form from wooden kegs. Wired cork closures were used until about 1884 with Codd's Patented Globe Stoppers (25 types in all). Such closures were replaced by the Hutcheson Spring Stopper.The crown cap was introduced around 1905 and improved versions are still widely used, although they are gradually being replaced, especially on larger containers, with reclosable screw caps. Other packaging innovations since the mid-1960s include canned carbonated beverages, nonreturnable glass bottles and containers made from rigid plastics. However, an effort is being made, often through provincial legislation, to increase the use of returnable glass containers. In the industry's early years the number of carbonated-beverage plants increased steadily, most serving small regional markets.In 1929 the industry was made up of 345 production plants and the value of shipments reached $12. 3 million. By 1960 the number of plants had increased to 502 and the value of sales to $172. 7 million. Subsequently, consolidation began, prompted by improved production, packaging and distribution facilities. By 1973, 337 plants were in production and the value of shipments was $484 m illion. In 1985, with sales of about $1. 8 billion, the industry had 187 plants in production: Newfoundland had 3; PEI, 1; Nova Scotia, 7; New Brunswick, 8; Quebec, 66; Ontario, 58; Manitoba, 7; Saskatchewan, 10; Alberta, 13; and BC, 14.Production volume has also increased dramatically: in 1939, soft-drink bottlers produced about 162 million litres of carbonated beverages; by 1967, production passed 758 million litres; in 1986, shipments were estimated at over 2. 1 billion litres; and in 1998 that figure rose to 3. 5 billion litres. The industry is regulated by both federal and provincial agencies, 3 of the most important being CONSUMER AND CORPORATE AFFAIRS (responsible for the Consumer Packaging and Labelling Act), HEALTH CANADA (which administers the Food and Drugs Act) and Environment Canada (which focuses on environmental matters).The industry is represented by the Canadian Soft Drink Association in Toronto and by several provincial associations. The introduction of diet carbon ated beverages has changed the industry's profile. Several years ago, in response to increasing consumer diet consciousness, the industry introduced the first successful sugar-free diet drinks using the artificial sweetener cyclamate. But questions were raised about the safety of this additive and, based on existing scientific data, Health Canada banned its use in Canadian commercial FOODS AND BEVERAGES.This decision, estimated to have cost the industry more than $15 million, was a setback to diet-drink development. The industry turned to saccharin, but this too was eventually banned. Now, a new sugar-free additive, aspartame, has been approved for use in diet soft drinks, and the cyclamate/saccharin situation is not expected to recur because aspartame consists of amino acids, which occur naturally. Aspartame-sweetened diet drinks have had a dramatic effect on the Canadian carbonated-beverage industry.Just before the saccharin ban in 1977, diet drinks accounted for about 10% of the soft-drink market; following the ban the diet share dropped to about 2%, consisting of beverages partially sweetened with small amounts of sugar. In 1982, the first full year that aspartame was used in Canada, diet drinks increased by 15. 2% of total soft-drink sales, while the total soft-drink industry grew 8%. In 1987 total soft-drink sales increased 5. 3% over 1986, while diet soft-drink sales increased by 10. 7%. This single development has encouraged strong growth in the industry.MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA [pic] â€Å"thanda matlab coca cola!!! † Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is av ailable to more and more people in remote as well as inaccessible parts of the world.Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,†Thanda Matlab coca cola†. in 2003,coke was available for just rs,5 crores in the country. FANTA GHOONTH BHAR SHARARAT KAR LEY!!! [pic] Fanta entered the Indian market in year 1996 under the coca cola brand . ver the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst†. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA â€Å" LIME AND LEMONI!!! [pic] Drink that can cast a tangy refreshing spe ll on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country.Dive into the zingy refreshment of limca and walk away a new person. THUMS UP TASTE THE THUNDER!!! [pic] Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. SPRITE â€Å"SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! [pic] World wide sprite ranked as no. soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, l eading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to obey their thirst. MAAZA YAARI DOSTI TAAZA MAAZA!!! [pic] Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category.Over the years, maaza has become synonymous with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam†. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza†. PEPSI YEH DIL MAANGE MORE!!! [pic] Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina.The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. †¢ Diet Pepsi †¢ Crystal Pepsi †¢ Pepsi twist †¢ Pepsi max †¢ Pepsi samba †¢ Pepsi blue †¢ Pepsi gold †¢ Pepsi holiday spice †¢ Pepsi jazz †¢ Pepsi x(available in Finland & brazil) †¢ Pepsi next(available in Japan & south Korea) STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drink is based on its artificial flavors and sweetening agents as no natural juice is used.MARKET †¢ Cola products account for nearly 61-62% of the total soft drinks market. †¢ Two global majors’ Pepsi and coke dominate the soft drink market. †¢ NCAER survey sa ys 91% of soft drink in the country is in the lower, lower middle and upper middle class people. †¢ The market is worth around Rs. 5000 crores with growth rate of around 10-15%. †¢ The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. †¢ The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. RESEARCH METHODOLOGY PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of youth on consumption patterns and preference of Soft Drinks. OBJECTIVE OF THE STUDY †¢ To study the preferences of the youth for soft drinks. †¢ To find out the factor(s) that influences the consumer’s consumption of soft drinks. †¢ To test the know- how of the consumers regarding the various existing brands of soft drinks. To know the size of the soft drink purchase for personal and household purpose. †¢ To know the frequency of consumption of soft drink. SCOPE OF THE STUDY †¢ This study is confined MDU campus Rohtak. †¢ Seasonal drinks are not considered in the study. †¢ We are considering only canned and bottled drinks. †¢ We are not considering health & alcoholic drinks. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem.On the basis of fundamental objectives of the research we can classify research design into two general types: 1) EXPLORATORY RESEARCH 2) CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehe nsion of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided into two types:- †¢ Descriptive †¢ ExperimentalThe research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use varies with income, age, etc. SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient.SELECTION OF SAMPLE SIZE: For the study, a sample size of 60 has been taken into consi deration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. Primary data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way.STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: †¢ Questionnaire †¢ Bar Diagrams DATA ANALYSIS & FINDINGS |Statistics | | | |Statistics | | | | | | | | | | |Statistics | | | |Who decide the |Do you read | | | |selection of soft |instruction written | | | |drink for household? on the packaging of | | | | |soft drink? | |N |Valid |60 |60 | | |Missing |0 |0 | | |Mean |2. 8167 |1. 6167 | | |Median |3. 0000 |2. 0000 | | |Mode |3. 0 0 |2. 0 | | |Variance |. 356 |. 240 | | | | | |Do you like soft drink? | | | | | | | | | | | | | | | | | | | | | | | | [pic] LIMITATIONS OF THE STUDY LIMITATION OF THE STUDY ? The study was confined to University Campus MDU Rohtak only. ? Chances of some biasness could not be eliminated. ? Youth are assumed to be between the age 15 to 25 ? Time was the major constrain. Only limited sample size (60) was possible for such a vast research on such a period of time . i. e. one month ? Interaction with the respondents was also limited due to their busy work. Due to the changing life style and preferences, it was not necessary that they will consume same soft drink every time. ? There was a chance that respondent will make assumptions while filling the questionnaire. CONCLUSION CONCLUSION Following are the concluding points taken into consideration after the conduct of the research study: ? An important finding that emerged out of the survey was that 91%of youth like to have soft dri nks while 9% not like. ? Through the research it was conveyed that weekly consumption of soft drinks is more than daily consumption. ? Most of the respondents took soft drink without any reason. ? Remaining majority of the respondents consume soft drinks at the time of parties & celebrations. Most of the respondents consume soft drinks because of its taste. ? Most of the respondents were of the neutral view that advertisements affect their purchases. ? Most of the respondent likes Dew. ? Most of them consume 300ml pack for personal usage. ? Packaging doesn’t influence the purchase of most of the respondents. ? Most of them don’t read instruction written on the package of soft drink. ANNEXURE QUESTIONNAIRE Respected Sir/Madam A Research Project is being pursued in IMSAR on â€Å"Preference of soft drink in youth†. Kindly extend your cooperation & enable us doing the project successfully. This information is used for academic purpose. PERSONAL DETAILS Name  œ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Age – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Gender – ? Male ? Female Qualification – ? Graduate ? Under Graduate ? Post Graduate ? Other (Specify) 1) Do you like soft drinks? Yes No 2) Where do you mostly consume soft drink? PartyCafeHome 3) Frequency of consumption of soft drink in a week? Daily 2-4times more than 4 times once in a week 4) On what occasions, do you often consume the Soft Drinks? Feeling Thirsty Without any reason (just like that) ? Parties / Celebrations ? Others, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5) What induces you to buy Soft Drinks?Price with quantity Health Drink Status symbol Taste Variety Advertisement 6) Which soft drink do you like more? Dew Sprite Cocacola Pepsi Limca Maaza Other (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7) Do advertisements influence your purchases? Strongly Agree ? Agree Neutral Disagree Strongly Disagree ? 8) Do you agree that packaging influence consumer purchase decision? Strongly agree Agree Neutral Disagree Strongly disagree ) Please tick the size of soft drink you purchase for personal consumption? 200 ml 250ml 300ml500ml other (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10) Which soft drink is served to the guest in your home? Dew Sprite CocacolaPepsi LimcaMaazaOther (specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11) Who decide the selection of soft drink for household? FatherMother Himself/Herself Other(Specify)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12) Do you read instruction written on the packaging of soft drink? YesNo BIBLIOGRAPHY BIBLIOGRAPHY †¢ http://en. wikipedia. org/wiki/Beverage †¢ www. foodindustryindia. com †¢ http://fnbnews. com/article/detarchive. asp? articleid=25105=3 †¢ http://fnbnews. com/article/detarchive. asp? rticle id=24983=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=24965=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=24849=3 †¢ http://fnbnews. com/article/detarchive. asp? articleid=25039=3 †¢ http://www. foodindustryindia. com/newfood/detailnews. jsp? n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market=598 †¢ http://fnbnews. com/redfr. asp? fn=/other/aboutus. asp=About%20Us#Food †¢ www. google. com †¢ Kothari C R, â€Å"Research and Methodology- Methods & Techniques†, New Age International (P) Ltd. , 2004 [pic] ———————– 1 2 3 4 5 6 8 9[pic][pic] 24 27 25 12

MGT 511 Adv. Topics in Human Res. Mgmt. HR OUTSOURCING CASE 2 Essay - 1

MGT 511 Adv. Topics in Human Res. Mgmt. HR OUTSOURCING CASE 2 - Essay Example e in order to ensure that the employees are satisfied and productive it is crucial to develop a special department which can lead to high costs (Friedman). Hence in order to meet these needs as well as to ensure that the company can find a less expensive solution for the same, it is best to outsource the human resources functions so that a third party manages all the human resource functions. There is a wide range of services that human resource outsourcing firms provide, however there are a number of firms which also specialize in recruitment and pay rolls alone (Ulrich, Brockbank and Younger). The need for outsourcing of human resource for a business is mainly dependent on the size of the business and also the level of control that the firm wishes to maintain. It is important to note here that outsourcing of human resource activities can prove to be very beneficial to companies as outsourcing allows companies to send out both time consuming as well as expensive processes like training, recruitment, and also benefits administrations (What Is HR Outsourcing?). There are a number of benefits of using outsourcing of the human resource functions as well. Companies tend to benefit in terms of the costs as human resource functions generally involve very high profile and complex functions like recruitment, training and development, retention and also database management which involves not only high variable costs but also high fixed costs. Hence when a company outsources the human resource tasks to other companies, there is a major cut in costs for the company (Stopper). Human resource outsourcing plays a major role in the overall satisfaction of the employees as well as allows companies to cut costs more effectively. With the intense competition that companies now tend to face, strategies like human resource outsourcing are major cost cutting moves and also prove to be beneficial in bettered productivity as well. There are several non value adding processes in human

The Screenplay Analysis Essay Example | Topics and Well Written Essays - 1000 words

The Screenplay Analysis - Essay Example 56). The main theme of the movie is the forbidden love between the fictional characters Rose and Jack, who are from different worlds but fall in love during their journey. The focus of this paper will be carrying out a screenplay analysis of the Titanic movie highlighting the outstanding features that Cameron uses to develop his story. Without doubt, James Cameron is an experienced producer and director considering he successful films that he has done. In the development of the Titanic movie, he makes use of the three act structure in developing his story line. As the name of this feature suggests, the film has three distinct parts, namely the setup, the confrontation and the resolution. A close examination of the film reveals that act one serves as the setup. This is because it is in this act that the audience is introduced to the characters and to the story. Cameron presents the background of the film in act one. The audience gets to understand that Brock Lovett, who is a hunter of treasures and has been on a rigorous search for a necklace called ‘Heart of Ocean’. It is at this point that Rose admitted that it was her necklace and begins to narrate how things transpired after she and other passengers including her mother and fiancà © had boarded the Titanic ship. From the description presented, the audience becomes aware of the setting of the story which is specifically in a ship (Wright 2004, p. 66). As Rose remembers what transpired, the turning point in the setup is revealed. This occurs when she tried committing suicide but was saved by Jack Dawson who was in the third class section of the ship. This serves as the turning point in the setup because it served to take the story into a different direction. Because of the reason that Jack saved Rose, Cal and Rose’s mother were compelled to invite him for dinner (Tucker 2012, p. 126). This provided an opportunity for Rose and

Discuss the advantages and disadvantages of conventional 35mm single Essay

Discuss the advantages and disadvantages of conventional 35mm single lens reflex cameras to other film formats and type of image - Essay Example To shed some light on this topic, the pros and cons of a 35 mm SLR over other film formats and image capturing systems have been detailed in this article. What is an SLR An SLR or Single Lens Reflex camera is one that has a ‘reflex mirror’ which allows the user to directly view the image being shot through the lens of the camera (Rowse2007). In simpler words, unlike other cameras which have a viewing system different from the lens of the camera, the SLR has only one viewing system and allows the user to see exactly what is being photographed through the viewfinder. SLR or Point and Shoot While deciding which camera one needs to buy, one needs to balance utility with price to choose a camera perfectly suited to their needs. Both SLRs and point and shoots have their own strengths and weaknesses with respect to each other. For example, SLRs have much faster shutter speeds than point and shoot cameras. This can duly be adjusted for the film being used and the abundance of li ght, giving the photographer multiple options for using high speed films (greater ISO) without risking grainy output in the photographs. Also, there is an almost negligible time lag between when the shutter is pressed and the film is exposed, giving the photographer a better opportunity of capturing the perfect moment even with a moving subject. Such is not the case with point and shoot cameras. Both digital and film P&S cameras have a time lag between when the shutter button is clicked and the sensor or film is exposed. This renders them more or less useless for anything but still photography and memories with orchestrated poses. An SLR allows the user to control almost every aspect of photography. He can adjust the light entering through the aperture, the speed of the film, the duration for which the shutter exposes the film, the focus of the image and even the kind of lens being used. Even the best of the point and shoot cameras can’t hold a candle to these features. The f act that the SLR allows for interchangeable lenses means that the photographer is ready for almost any kind of shot whether a close up, extreme close up, long or a wide shot. The lack of this feature sorely limits prospects with point and shoots. The quality of optics (lenses) in even the worst SLRs tops that in the best point and shoot cameras. The compatibility of these lenses with other camera bodies means that the investment in the lenses is not wasted if the camera body malfunctions. To upgrade, the photographer only needs to change the camera body, which itself is extremely durable compared to a point and shoot. However, an SLR also has certain limitations. One extremely limiting factor is the price of an SLR camera which is many times that of a point and shoot camera. Another prohibiting factor is the size and weight of SLR cameras. The weight of an SLR camera along with its lens kit, filters, flash apparatus and tripod can make it pretty inconvenient to carry around and also , an SLR requires considerable setup time for the perfect shot to be taken. A point and shoot can be fit into the user’s pocket, whipped out when needed and is ready to capture images. Another issue with SLRs is maintenance. Considering that the SLR is

Chemical Engineering design of a operation unit Essay - 1

Chemical Engineering design of a operation unit - Essay Example In chemical engineering, unit operation is the basic step in any separation process. Unit operation involves initiation of physical changes such as evaporation, crystallization, filtration, and separation among other physical processes. This paper involves a design of one operation unit for CO2 adsorption from flue gas of power plant. The adsorption process would make use of activated carbon, a source mainly from fuel substances in the mining industry, and it will be based on physical adsorption mechanism. Physical adsorption involves electrostatic attractive interaction of opposite charges and the idea of weak Van der Waals forces. It is chosen over chemisorption process because it uses lower enthalpy of adsorption, which is between 8-20 kJ mol-1 against 40-800 kJ mol-1 for chemisorptions. While activation energy in chemisorptions is small, it is zero for the physical process. Another factor considered is the low temperature of occurrence in physical adsorption, which depends on boiling point. Physical adsorption also allows the application of more than one layer that is adsorbed while chemisorption allows the chance of only one layer. Flue gas can be obtained from the combustion of a petroleum fuel such kerosene. The capture of carbon dioxide from power stations has increasingly become a key issue in research. CO2 separation is a benefit to the chemical industry, where CO2 is used for many purposes such as the production of methanol, urea, metal bicarbonates and carbonates. The concern on the production of CO2 is enhanced by the issue of global warming. Various capture approaches are typically applicable (Hicks et al. 2008). These approaches include membranes, cryogenic, absorption, and adsorption among other approaches. In this paper, adsorption process is used as the preferred approach in the gas separation process. Adsorption process of carbon dioxide gas

Does the British media have significant power Essay

Does the British media have significant power - Essay Example From this point of view, their power in promoting specific political, social and economic trends cannot be doubted; however, it should be examined whether this power is positive or negative. Most of the theorists who studied the specific issue – as the relevant literature is presented below – agree that the British media can have a key role in the improvement of the local political, social and economic rules and initiatives; from this point of view, the specific industry should be characterized not just as a tool for the promotion of the views of the leading political and economic forces but also as a means for securing social equality and fairness; it should be also regarded as a tool for criticizing and evaluating the plans of the local government; at this point, the value of British media could be significant ensuring the alignment of the governmental decisions with the local laws and ethics. 2. British media – role and power 2.1 British media – descrip tion and role In order to understand the power of media industry in Britain it would be necessary to refer primarily to the characteristics and the role of this industry; then, its power could be identified and evaluated – taking into consideration the local ethics and culture. In accordance with Stokes et al. (1999) the media industry in Britain is not similar to the media industries of other countries; reference is made though not to the content of the term but rather on its potential forms. More specifically, it is explained that in Britain, the term ‘media’ is used to describe the ‘books, newspapers, television programmes, films and music’ (Stokes et al. 1999, p.1); however, the content/ texts of British media is unique – being related to the country’s ethics (Stokes et al. 1999, p.1). This fact, leads to the following assumption: in Britain, the role of the media industry in the development of political and social decisions can be significant – reaching higher levels compared to other countries where there is no such close relationship and interaction between the media and the local culture – an issue also analyzed in section 2.2 below. A more descriptive definition of media is provided in the study of Oakland (2011); in accordance with the above researcher ‘the term ‘media’ may include any communication system by which people are informed, educated or entertained’ (Oakland 2011, p. 258). The above definition reveals the potentials of media in terms of supporting specific social or political trends; moreover, it proves that people of all ages are expected to be influenced by the media – being exposed to the media in different ways – either in the context of education, of entertainment or just of information/ professional support, as described above. In accordance with Garnett et al. (2007) in order to understand whether the British media interact or not wi th politics, it would be necessary to explain primarily whether such interaction would be positive or negative – referring to its effects on the country’s political framework. In any case, it is noted that the freedom of the British media should be secured – no matter whether the information provided to the public is well – justified (Garnett et al. 2007, p.62). At the next level, it is explained

Aviation Security Development Research Paper Example | Topics and Well Written Essays - 1500 words

Aviation Security Development - Research Paper Example The responsibility of the act’s implementation is shared among airlines and airports. The airports’ responsibility is to ensure that only those who have authorized access to the airfield can get in. the responsibility of airlines under ASIA is to screen passengers and baggage. Most airlines normally contract the services of private security companies to carry out the screenings. Under the Airports Security Improvement Act, it is the responsibility of the Federal Aviation Administration (FAA) to regulate the overall activities of airports, security companies and airlines. A shift has occurred on the emphasis and need of aviation security as a response to emerging incidences in the recent past (Elias, 2009). ASIA was passed into law in an effort to accelerate the development of an efficient Explosive Detection System (EDS) as a means of enhancing security in airports and airlines. According to Price and Forrest (2008, p14), the Security Act also required FAA to certify th e EDS that could â€Å"alone or as part of an integrated system detect under realistic air carrier operating conditions the amounts, configurations, and types of explosives which would be likely to be used to cause catastrophic damage to commercial aircraft.† This means that the EDS that were certified had to have mechanisms that could detect the slightest portions of explosives in passengers and their luggage. Explosive Detecting Systems (EDS) Explosive Detection Systems are machines that have been design to work like MRIs. EDS machines are used to analyze the contents of passengers bags before they board an airplane. The explosion of the Pan Am flight in Scotland could have been avoided had there been effective explosives’ detection mechanisms in place at the airport. The explosion was caused by a minimal amount of semtex which is highly explosive plastic. The semtex was well hidden in a cassette recorder that had been packed in a travel suitcase. After this incident , all airlines were required to purchase advanced machines that could detect explosives (Price and Forrest, 2008). The best at this time was the Thermal Neutron Analysis (TNA) machine which was not effective enough to detect certain levels of explosives such as the one that caused the Pan Am flight to crush. Another problem of TNA machines was that they were quite expensive, cumbersome and too heavy. The ineffectiveness of these machines is what led to the development of explosive detection systems. EDS machines work by blowing or wiping a piece of cloth over a passenger or baggage in order to detect the smallest amounts of explosive residue (National Security Council, 1996). The use of EDS has been approved for the following reasons: To increase the resistance of aircraft to bomb blasts. EDS machines have the ability to detect very minute amounts of explosive residues, even when they are very well hidden. Since most bombs are made using explosive materials, EDS can be used to detec t and find them before they can make their way into aircrafts (General Accounting Office, 1994). The use of EDS is also approved a means of ensuring maximum security at airports. These systems are very effective in the detection of explosive material that can cause a security nightmare in airports and aircrafts (Elias, 2009). By making use of the detection machines, would be terrorists and other people with ill intentions will think twice before bringing anything that is considered insecure in

Apple Inc Development Essay Example for Free

Apple Inc Development Essay Steve Jobs and Steve Wozniak had withdrawn from Reed College and UC Berkeley, respectively by 1975. Wozniak designed a video terminal that he could use to log on to the minicomputers at Call Computer. Alex Kamradt commissioned the design and sold a small number of them through his firm. Aside from their interest in up-to-date technology, the impetus for the two Steves seems to have had another source. In his essay From Satori to Silicon Valley (published 1986), cultural historian Theodore Roszak made the point that the Apple Computer emerged from within the West Coast counterculture and the need to produce print-outs, letter labels, and databases. Roszak offers a bit of background on the development of the two Steves’ prototype models. In 1976, Wozniak started attending meetings of the Homebrew Computer Club. New microcomputers such as the Altair 8800 and the IMSAI inspired him to build a microprocessor into his video terminal and have a complete computer. At the time the only microcomputer CPUs generally available were the $179 Intel 8080 ($773.00 in present-day terms[11]), and the $170 Motorola 6800 ($734.00 in present-day terms[11]). Wozniak preferred the 6800, but both were out of his price range. So he watched, and learned, and designed computers on paper, waiting for the day he could afford a CPU. When MOS Technology released its $20 ($82.00 in present-day terms[11]) 6502 chip in 1976, Wozniak wrote a version of BASIC for it, then began to design a computer for it to run on. The 6502 was designed by the same people who designed the 6800, as many in Silicon Valley left employers to form their own companies. Wozniaks earlier 6800 paper-computer needed only minor changes to run on the new chip. Wozniak completed the machine and took it to Homebrew Computer Club meetings to show it off. At the meeting, Wozniak met his old friend Jobs, who was interested in the commercial potential of the small hobby machines. The Apple I was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. The very first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree. The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used until 1998. Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it. Jobs approached a local computer store, The Byte Shop, who said they would be interested in the machine, but only if it came fully assembled. The owner, Paul Terrell, went further, saying he would order 50 of the machines and pay US $500 ($2.04 thousand in present-day terms[11]) each on delivery.[12] Jobs then took the purchase order that he had been given from the Byte Shop to Cramer Electronics, a national electronic parts distributor, and ordered the components he needed to assemble the Apple I Computer. The local credit manager asked Jobs how he was going to pay for the parts and he replied, I have this purchase order from the Byte Shop chain of computer stores for 50 of my computers and the payment terms are COD. If you give me the parts on a net 30 day terms I can build and deliver the computers in that time frame, collect my money from Terrell at the Byte Shop and pay you.[13] With that, the credit manager called Paul Terrell who was attending an IEEE computer conference at Asilomar in Pacific Grove and verified the validity of the purchase order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the computers showed up in his stores Jobs would be paid and would have more than enough money to pay for the parts order. The two Steves and their small crew spent day and night building and testing the computers and delivered to Terrell on time to pay his suppliers and have a tidy profit left over for their celebration and next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar company without giving away one share of stock or ownership. The machine had only a few notable features. One was the use of a TV as the display system, whereas many machines had no display at all. This was not like the displays of later machines, however; text was displayed at a terribly slow 60 characters per second. However, this was still faster than the teleprinters used on contemporary machines of that era. The Apple I also included bootstrap code on ROM, which made it easier to start up. Finally, at the insistence of Paul Terrell, Wozniak also designed a cassette interface for loading and saving programs, at the then-rapid pace of 1200 bit/s. Although the machine was fairly simple, it was nevertheless a masterpiece of design, using far fewer parts than anything in its class, and quickly earning Wozniak a reputation as a master designer. Joined by another friend, Ronald Wayne, the three started to build the machines. Using a variety of methods, including borrowing space from friends and family, selling various prized items (like calculators and a VW bus) and scrounging, Jobs managed to secure the parts needed while Wozniak and Wayne assembled them. But the owner of the Byte Shop was expecting complete computers, not just printed circuit boards. The boards still being a product for the customers Terrell still paid them.[14] Eventually 200 of the Apple Is were built. Apple II Main article: Apple II series Wozniak had already moved on from the Apple I. Many of the design features of the I were due to the limited amount of money they had to construct the prototype, but with the income from the sales he was able to start construction of a greatly improved machine, the Apple II; it was presented to the public at the first West Coast Computer Faire on April 16 and April 17, 1977. On the first day of exhibition, Jobs introduced Apple II to a Japanese chemist named Toshio Mizushima who became the first authorized Apple dealer in Japan. The main difference internally was a completely redesigned TV interface, which held the display in memory. Now not only useful for simple text display, the Apple II included graphics, and, eventually, color. Jobs meanwhile pressed for a much improved case and keyboard, with the idea that the machine should be complete and ready to run out of the box. This was almost the case for the Apple I machines sold to The Byte Shop, but one still needed to plug various parts together and type in the code to run BASIC. Building such a machine was going to be fiscally burdensome. Jobs started looking for cash, but Wayne was somewhat gun shy due to a failed venture four years earlier, and eventually dropped out of the company. Banks were reluctant to lend Jobs money; the idea of a computer for ordinary people seemed absurd at the time. Jobs eventually met Mike Markkula who co-signed a bank loan for US$250,000, and the three formed Apple Computer on April 1, 1976. The name Apple was chosen because the company to beat in the technology industry at the time was Atari, and Apple Computer came before Atari alphabetically and thus also in the phone book. Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer.[15] With both cash, and a new case design in hand thanks to designer Jerry Manock, the Apple II was released in 1977 and became the computer generally credited with creating the home computer market[citation needed]. Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.[citation needed] Apple III While the Apple II was already established as a successful business-ready platform because of Visicalc, Apple was not content. The Apple III (Apple 3) was designed to take on the business environment. It was released on May 19, 1980. The Apple III was a relatively conservative design for computers of the era. However, Steve Jobs did not want the computer to have a fan; rather, he wanted the heat generated by the electronics to be dissipated through the chassis of the machine, forgoing the cooling fan. Unfortunately, the physical design of the case was not sufficient to cool the components inside it. By removing the fan from the design, the Apple III was prone to overheating. This caused the integrated circuit chips to disconnect from the motherboard. Customers who contacted Apple customer service were told to drop the computer on the desk, which would cause the ICs to fall back in to place. Thousands of Apple III computers were recalled and, although a new model was introduced in 1983 to rectify the problems, the damage was already done. Apple IPO In August 1980, the Financial Times reported that Apple Computer, the fast growing Californian manufacturer of small computers for the consumer, business and educational markets, is planning to go public later this year. [It] is the largest private manufacturer in the U.S. of small computers. Founded about five years ago as a small workshop business, it has become the second largest manufacturer of small computers, after the Radio Shack division of the Tandy company.[16] On December 12, 1980, Apple launched the Initial Public Offering of its stock to the investing public. When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history.[17] Several venture capitalists cashed out, reaping billions in long-term capital gains. In January 1981, Apple held its first shareholders meeting as a public company in the Flint Center, a large auditorium at nearby De Anza College, which is often used for symphony concerts. (Previous meetings were held quietly in smaller rooms, because there had only been a few shareholders.) The business of the meeting had been planned (or choreographed) so that the voting could be staged in 15 minutes or less. In most cases, voting proxies are collected by mail and counted days or months before a meeting. In this case, after the IPO, many shares were in new hands. Steve Jobs started his prepared speech, but after being interrupted by voting several times, he dropped his prepared speech and delivered a long, emotionally charged talk about betrayal, lack of respect, and related topics.

HIV AIDS Education in the Emergency Services

HIV AIDS Education in the Emergency Services HIV AIDS Education, counseling support services in the emergency medical service environment Introduction Our presentation is about historical ground and theories of origin of human immunodefiency virus (HIV) and acquired immunodeficiency syndrome (AIDS). We going to briefly discuss HIV/AIDS education counseling and testing, support service in emergency medical service environment. We also going to touch on the background presentation measures and management including transmittion from one person to another (mayoclinic, 2014). Origin of HIV AIDS The origin of HIV and AIDS pandemic has been traced to the 1950’s in the city of Kinshasa, the capital city of Democratic Republic of Congo. The hunter’s theory is the most common excepted theory, Simian Immunodeficiency Virus (SIV) virus was transferred to human as a result of chimpanzees being killed and eaten. It also said that their blood was getting into the hunters cuts or wounds. SIV virus adapted itself within the human body an became HIV (canadian, 2014) Out lining the relationship between CD4 count and HIV Cd4 count is a protein that is sometimes express on the surface of a class of immune system (T-cells). T-cell is the one who recognized when the cells have virus. If the cells are infected the CD4 will be positive, then the T- cell will start looking around to see if there is any pathogens. If there is any of pathogen the antibody response will tell cell called macrophages to destroy it (NHLBI, 2014). At this stage we can say that the HIV needs to bind of CD4 and one of its receptors to gain entry into white blood cells. Then over a certain period HIV infection will decline the number of CD4 cells because of decreasing of the CD4 count manuscript, 2014 NIH Public accessed, and 2014). Stigma and discrimination Stigma refers to the prejudice and discrimination directed at people living with HIV and AIDS. It can be an important barrier to EMS personnel if we can implement it by advising personnel to get tested because most of people they afraid to see doctors to know about their results so that if they have disease they can start with treatment. Other thing is when personnel know that they have HIV/ AIDS they have a fear to talk about it or taking easy available precautions. So the more they have fear the stigma is processing on immune system, which lead to a seriously damage AIDS or aids epidemic continues to spread around. The epidemic of fear, stigmatization and discrimination has undermined the ability of personnel to protect them and provide support to the others who affected due to fear. If the affected personnel can have the supports from their love one’s, they can be able to stay positive all the times and take their treatment regularly. Ethical implications on HIV/AIDS are that health care workers should not disclose status of people/patient who tested positive and confidentiality should be maintained. HIV virus HIV envelop HIV viral protein that serves to form envelops where the glycoprotein referred to as envelops proteins because they make up of outer coat of human (mayoclinic, 2014). HIV Capsid Is protein shell that protects the virus’s genetic material (mayoclinic, 2014). HIV Enzyme It have three enzyme required for HIV replication and reverse which is transcriptase, integrase, protease. Before this enzymes become functional they it need to be cut from the longer polypeptide chain. Viral protease cuts the long chain into its individual enzyme components which then facilitate the production of new viruses (mayo clinic, 2014). HIV RNA Genetic material of HIV composed of ribonucleic acid It can detect by nucleic acid test (NAT) NAT is not used for HIV infection, but it is used for measuring HIV concentration (viral load) level in a positive person (mayoclinic,discovery:2014) HIV Glycoprotein This originally buried within the viral envelope, but when Gp120 binds to CD4 count receptors,Gp120 changes its confirmation causing Gp41 to become expose where it can assist infusion with the lost cell (mayoclic,2014) Mayoclinic:2014 Education According to mayo clinic, â€Å"HIV/AIDS is the condition whereby the immune system of the body becomes weak in a state where it cannot defend itself against organisms that cause disease†. Although there are many education programmes in South Africa we cannot afford not to take action because there are already about 950 AIDS related death in South Africa every day. The silence and stigma surroundings HIV AIDS must be broken and replaced by openance, good communication and compassion. Educating everyone especial in emergency care to understand how HIV AIDS is spread and what we can do to protect ourselves. Encourage personnel to change sexual behavior and to practice safe sex at all times. Making condoms freely and easily available. Educating personnel on how to use them (Male Female) ( discovery, mayoclinic,2014). Wellness programme Personnel should assists with information regarding HIV/AIDS Personnel are offered pre test counseling before test to prepare them emotionally and psychologically for test. All tests should be done by the professionals. After the test, personnels receive post test counseling to assists him or her to deal with the positive result (mayoclinic,2014 Provide HIV testing through the occupation Health clinic or we can refer to the external providers such as new start. Treatment for STI infections, like TB and HIV and AIDS (ARV’S). Continuous counseling and support to personnel (canadian, 2014) Emergency care workers are advice to always adhere to safety measures personal protective equipment (PPE). When working with fluid, blood and also with sharps like needles, scissors, blades, etc; you must work carefully to prevent needle pricks during working operation (canadian, 2014). SUPPORT SERVICE In situation where by a personnel is living with a HIV virus, issues to be considered like getting Psychological Support Moral support from management and from fellow or core workers (Discovery, 2014). Encourage personnel to take medication properly to live normal life as possible. The most pressing concern for scientist today should not be how the AIDS epidemic originated, but how those it affects can be treated (avert, 2014). Further spread of HIV can be prevented by education ,counseling and testing(Canadian, 2014) (Canadian, 2014) CONSELLING TESTING Personnel should be encouraged to know their HIV status by testing using trinity biotech and making sure that there is proper counseling that goes with testing (pre-post test) If the results is negative the trinity will have 1 line shows, if positive 2 lines will shows (discovery,2014 Conclusion It is likely that we will never know who the first person was infected with HIV, or exactly how it spread from that initial person. HIV education, counseling and testing is imperative in reducing new infections and deaths by means of safety measures and anti retroviral. Educating personnel, who is already living with this pandemic, encourage them to talk freely and have influence on their work by advising people where necessary. HIV and AIDS is a regarded as a behavioral problem. Let us not die from ignorance and denial, Let us do something or stand up (J.Mol,Biol,2011) References Aver, 2014 [online] available @ www.avert.org/hiv/aids-stigma and discrimination.htm accessed @ 15/10/2014 Copy right @1997 Canadian centre for occupation health health safety, support and service [online] available @ www.canadian.com accessed @ 05/102014 manuscript, 2014 NIH Public accessed, 2014). Discovery, (2014) support service [online] available @ http://www.wisc.edu/media.com accessed @ 02/10/2014 and 03/10/2014. J.Mol, Biol, (2011) how HIV AIDS transmitted [online]available @www.nebi.nih,gov/pubmed.com accessed @20/10/2014 Manuscript, 2014 HIV and AIDS [online] available on http://ncib,nlm.nih.gov/pmc/articles.accessed @ 06/10/2014. Mayo clinic 2014 HIV and AIDS 0nline.available at http;//www.mayoclinic.org/diseases-condition/HIV/AIDS [emailprotected] 02/10/2014 NHLBI (2014), [online] available @ www.nhlbi.gov/health/health-topics/WELNESS.accessed @ 15/10/2014

Gender Politics in the US Criminal Justice System Essay -- Political P

Gender Politics in the US Criminal Justice System The state of women in the United States criminal justice system, an apparently fair organization of integrity and justice, is a perfect example of a seemingly equal situation, which turns out to be anything but. While the policies imposed in the criminal justice system have an effect on all Americans, they affect men and women in extremely dissimilar manners. By looking at the United States' history of females in the criminal justice system, the social manipulation of these females and the everlasting affects that incarceration have on all women, both in and out of prison, this essay will explore the use of the criminal justice system as simply another form of control from which there is no hope of escape. This system of control then leads to the examination of the everlasting, yet never successful, female struggle to balance the private sphere of domesticity with the public sphere of society and the criminal justice system's attempt to keep women within the boundaries of the private . For centuries women who have entered the justice system have been oppressed, because the system was and still is a system designed by a patriarchal society and implemented primarily to control wayward males. The witch hunts in 17th century New England, is the first of many examples in which society exerted control over women by labeling them 'witches,' yet leaving the men alone. The primary determinant of who was designated a witch was gender, in fact eighty percent of all those killed were women. Of those women, females who were spinsters or widows, rather than wives or mothers "were represented disproportionately among the witches." In the 1800's, imprisoned women suffered the same terrible... ...ource Availability for Women at Risk," unpublished paper presented at the American Society of Criminology Annual Meeting, Chicago, November 1987. 9 Nancy Rubin, "Women Behind Bars," McCall's, August 1987 10 Estelle B. Freedman, Their Sisters' Keepers: Women's Prison Reform in America, 1830-1930 (Ann Arbor: University of Michigan Press, 1981) 11 Estelle B. Freedman, Their Sisters' Keepers: Women's Prison Reform in America, 1830-1930 (Ann Arbor: University of Michigan Press, 1981) 12 Shelly Bannister, op. cit., argues that women who respond to male violence with physical resistance, and are incarcerated as a result, should be viewed as political prisoners. 13 Sandy Rovner, "Abused Women Who Kill," Judgment, vol. 10, no. 2, June 1987 14 Nicole Hahn Rafter, Partial Justice: Women in State Prisons 1800-1935 (Boston: New England University Press, 1985)

Hasbro, Inc. Essay -- GCSE Business Marketing Coursework

Hasbro, Inc. Business Organization and Management Corporate Profile The twentieth century, especially the past fifty years, has certainly been a time of enormous change. Products have changed, the business of manufacturing and marketing toys has changed and the needs and desires of consumers who buy toys have changed. The majority of the world’s toys are now manufactured in the Far East. Perhaps the greatest change in the toy industry has been in the way that toys are sold by incorporating creative and original marketing strategies into company culture. It was Merrill Hassenfeld who broke new ground in 1951 as the first manufacturer to advertise a toy, Mr Potato Head, on television. It didn’t take long to realise the value of appealing directly to children. Today the sophistication of branded toys that can extend from a film to a series of toys and onward to computer software and electronic games might seem incredible to an earlier generation of toy makers. Yet the fundamental values of the toy industry are the same as they have always been. Subsidiaries and Divisions Atari - Manufacturer of coin-operated and consumer video games. Formed in 1972. Hasbro Germany Hasbro Interactive-Publisher of family interactive game CD-ROM software. Formed in 1995. Hasbro Spain Microprose - makes 3-D video games for PC’s Wizards of the Coast-Wizards of the Coast has built a house of cards. The company, a subsidiary of toy giant Hasbro, is best known for trading card games Magic: The Gathering (available in nine languages) and Pokemon. Wizards of the Coast's other offerings include the granddaddy of medieval role-playing adventure games, Dungeons and Dragons, and traditional games such as the Dilbert card game Corporate Shuffle and sci-fi board game RoboRally. The company also operates a Seattle gaming and entertainment center and retail stores under The Game Keeper and Wizards of the Coast names. CEO Peter Adkison, game designer Richard Garfield, and several others founded the company in 1990. Competitors Acclaim Entertainment-Major League All-Stars, an Indian warrior, and a bunch of foul-mouthed kids headline Acclaim Entertainment's array of video games. The Glen Cove, New York-based software publisher's titles, which include All-Star Baseball, Turok, and South Park, are available for PCs, Nintendo, SEGA, and Sony game systems. The company, ... ...d of Human Resources: Bob Carniaux Board of Directors Background of CEO Alan G. Hassenfeld was instrumental in the international growth sales of Hasbro in the late 1980’s. After his brother Stephen died of AIDS in 1989, Alan became CEO. Alan is the third generation of Hassenfeld to control Hasbro. He owns about 10% of the stock. FINANCIAL DATA Ticker Symbol: HAS (NYSE) Dividends: As of July 14, 2000, the dividends are $.06/share Shares Outstanding: As of Jun 00, 172,300,00 Number of Shareholders(institutional): 691 Big Chart Explanation Analysts Rating: Today the analysts ratings were 5 said Hold, 3 said Buy, 2 said Strong Buy This averages out to a 2.3 Hasbro ranks 13 out of 99. It is in the Leisure/Toys games industry. Analyst Ratings compiled using data provided by Zacks Investment Research, Inc. Bond Ratings: As of Feb 28th, Duff & Philips Credit Rating Co. placed its ratings of Hasbro Inc. on Rating Watch Down. DCR rates Hasbro Inc.’s notes and debentures ‘A’ and its commercial paper ‘D-1’.

Marvell Vs Herrick Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  During the 17th century the style of writing was changing from poems about death to ones whose subject was about living life to it’s fullest extent. This kind of writing was also known as carpe diem. Robert Herrick and Andrew Marvell were two of the first carpe diem poets. Although their styles were similar their subjects differed.   Ã‚  Ã‚  Ã‚  Ã‚  Both Marvell and Herrick used metaphors in their writing. In To His Coy Mistress, Marvell writes, â€Å"Had we but world enough, and time, This coyness lady were no crime,†(414). This is a metaphor saying that if they had all the time in the world to spend together that he would not be so worried about getting married right away. Herrick says in To the Virgins to Make Much of Time, â€Å"And this same flower that smiles today Tomorrow will be dying,†(416). This means that whatever man likes a girl today, tomorrow may like somebody else. Both Marvell and Herrick’s poems are in the form of an argument, they are trying to convince the young women in the poems to forget their morals and live life like it should be lived. Both poets also used personification in their writing. Marvell personifies youth by comparing it to a drop of dew, â€Å"Now therefore, while the youthful hew sit on thy skin like morning dew,†¦Ã¢â‚¬  (415). Here he is sayi ng that like dew youth does not stay around forever. In Herrick’s poem he gives the sun life-like qualities in the line, â€Å"The glorious lamp of heaven, the sun, The higher he’...

Chuck Taylors All Stars Essay

A.) Marketing Channel Converse uses a distribution channel when marketing the Chuck Taylor All Stars basketball shoes; they have two distribution centers in Ontario, California that uses an automation system to get the shoes into their reserved racks and shipped out to their destinations. These distribution centers handle both Converse and Hurley products as a multi-channel distribution in retail, wholesale, and e-commerce processing. Through this the company has increased the speed of their production by taking two days off the retail order processing timeline and reducing the CPU of apparel by 20 percent. They follow the APCD format which stands for Act, Plan, Check, and Do. The company â€Å"acts† by deciding on the changes needed to improve processing, â€Å"plan† by designing or revising business process components to improve results, â€Å"check† by assessing the measurements and reporting the results to decision makers, and â€Å"do† by implementing the plan and measurin g its performance (Webstoryteller, 2012). B.) Type of Distribution Converse is an intensive distributor because their products and footwear are aimed at maximum market coverage; they try to have the shoes available in every outlet where potential consumers are willing to buy them. The strategy is to sell a large percentage of their products to wholesalers and retailers that are trying to stock their own products. (Lamb, Hair, McDaniel, 2012) C.) Maintaining Channel Cooperation For the most part, Converse has no problem maintaining their distribution channel since they follow the APCD guidelines. The distribution centers’ warehouse management and control systems manages the daily order requirements due to the coordination of their employees, processes, and systems all working together. The company operates a 2 shift/5 day schedule that allows them to receive over 20,000 cases per day, stored over 9 million units of footwear, replenish their orders within 48 hours, and perform dynamic routing (Webstoryteller, 2012). D.) Physical Distribution In footwear, Converse has 12 automated value add and 5 case sealing stations that print of RDIF tickets that are required by client contract services. The shoes are packaged and then shipped off to retailing stores like Target, Kohls, Journeys, Journeys Kids, Macys, Nordstrom, Foot Locker, Champs, Finish Line, JC Penny, Lord & Taylor, Converse Outlet, Nordstrom Rack, Famous Footwear, Foot Action, Amazon, eBay, Sears, Sports Authority, Dicks Sporting Goods, and Zappos (Webstoryteller, 2012).

Frostbite Chapter 11

Eleven LISSA WAS UP AND GONE before I even stirred the next morning, which meant I had the bathroom to myself while I got ready for the day. I loved that bathroom. It was enormous. My king-size bed would have fit comfortably inside it. A scalding shower with three different nozzles woke me up, though my muscles ached from yesterday. As I stood in front of the full-length mirror and combed my hair, I saw with some disappointment that the bruise was still there. It was significantly lighter, however, and had turned yellowish. Some concealer and powder almost entirely covered it up. I headed downstairs in search of food. The dining room was just shutting down breakfast, but one of the waitresses gave me a couple of peach marzipan scones to go. Munching on one as I walked, I expanded my senses to get a feel for where Lissa was. After a couple of moments, I sensed her on the other side of the lodge, away from the student rooms. I followed the trail until I arrived at a room on the third floor. I knocked. Christian opened the door. â€Å"Sleeping Beauty arrives. Welcome.† He ushered me inside. Lissa sat cross-legged on the room's bed and smiled when she saw me. The room was as sumptuous as mine, but most of the furniture had been shoved aside to make space, and in that open area, Tasha stood. â€Å"Good morning,† she said. â€Å"Hey,† I said. So much for avoiding her. Lissa patted a spot beside her. â€Å"You've got to see this.† â€Å"What's going on?† I sat down on the bed and finished the last of the scone. â€Å"Bad things,† she said mischievously. â€Å"You'll approve.† Christian walked over to the empty space and faced Tasha. They regarded each other, forgetting about Lissa and me. I'd apparently interrupted something. â€Å"So why can't I just stick with the consuming spell?† asked Christian. â€Å"Because it uses a lot of energy,† she told him. Even with jeans and a ponytail- and the scar- she managed to look ridiculously cute. â€Å"Plus, it'll most likely kill your opponent.† He scoffed. â€Å"Why wouldn't I want to kill a Strigoi?† â€Å"You might not always be fighting one. Or maybe you need information from them. Regardless, you should be prepared either way.† They were practicing offensive magic, I realized. Excitement and interest replaced the sullenness I'd acquired upon seeing Tasha. Lissa hadn't been kidding about them doing â€Å"bad things.† I'd always suspected they were practicing offensive magic, but†¦ wow. Thinking about it and actually seeing it were two very different things. Using magic as a weapon was forbidden. A punishable offense. A student experimenting with it might be forgiven and simply disciplined, but for an adult to actively be teaching a minor†¦yeah. That could get Tasha in major trouble. For half a second, I toyed with the idea of turning her in. Immediately, I dismissed the notion. I might hate her for making moves on Dimitri, but part of me sort of believed in what she and Christian were doing. Plus, it was just cool. â€Å"A distracting spell is almost as useful,† she continued. Her blue eyes took on the intense focus I often saw Moroi get while using magic. Her wrist flicked forward, and a streak of fire snaked past Christian's face. It didn't touch him, but from the way he flinched, I suspected it had been close enough for him to feel the heat. â€Å"Try it,† she told him. Christian hesitated for only a moment and then made the same hand motion she had. Fire streaked out, but it had none of the finely tuned control hers had had. He also didn't have her aim. It went straight for her face, but before it could touch her, it parted and split around her, almost like it had hit an invisible shield. She'd deflected it with her own magic. â€Å"Not bad- aside from the fact you would have burned my face off.† Even I wouldn't want her face burned off. But her hair†¦ah, yes. We'd see how pretty she was without that raven-black mane. She and Christian practiced a while longer. He improved as time went by, though he clearly had a ways to go before he had Tasha's skill. My interest grew and grew as they went on, and I found myself pondering all the possibilities this kind of magic could offer. They wrapped up their lesson when Tasha said she had to go. Christian sighed, clearly frustrated that he hadn't been able to master the spell in an hour. His competitive nature was almost as strong as mine. â€Å"I still think it'd be easier to just burn them entirely,† he argued. Tasha smiled as she brushed her hair into a tighter ponytail. Yeah. She could definitely do without that hair, particularly since I knew how much Dimitri liked long hair. â€Å"Easier because it involves less focus. It's sloppy. Your magic'll be stronger in the long run if you can learn this. And, like I said, it has its uses.† I didn't want to agree with her, but I couldn't help it. â€Å"It could be really useful if you were fighting with a guardian,† I said excitedly. â€Å"Especially if completely burning a Strigoi takes so much energy. This way, you use just a quick burst of your strength to distract the Strigoi. And it will distract one since they hate fire so much. Then that's all the time a guardian would need to stake them. You could take down a whole bunch of Strigoi that way.† Tasha grinned at me. Some Moroi- like Lissa and Adrian- smiled without showing their teeth. Tasha always showed hers, including the fangs. â€Å"Exactly. You and I'll have to go Strigoi hunting someday,† she teased. â€Å"I don't think so,† I replied. The words in and of themselves weren't that bad, but the tone I used to deliver them certainly was. Cold. Unfriendly. Tasha looked momentarily surprised at my abrupt change in attitude but shrugged it off. Shock from Lissa traveled to me through the bond. Tasha didn't seem bothered, however. She chatted with us a bit longer and made plans to see Christian for dinner. Lissa gave me a sharp look as she, Christian, and I walked down the elaborate spiral staircase leading back down to the lobby. â€Å"What was that about?† she asked. â€Å"What was what about?† I asked innocently. â€Å"Rose,† she said meaningfully. It was hard to play dumb when your friend knew you could read her mind. I knew exactly what she was talking about. â€Å"You being a bitch to Tasha.† â€Å"I wasn't that much of a bitch.† â€Å"You were rude,† she exclaimed, stepping out of the way of a bunch of Moroi children who came tearing through the lobby. They were bundled up in parkas, and a weary-looking Moroi ski instructor followed them. I put my hands on my hips. â€Å"Look, I'm just grumpy, okay? Didn't get much sleep. Besides, I'm not like you. I don't have to be polite all the time.† As happened so often lately, I couldn't believe what I'd just said. Lissa stared at me, more astonished than hurt. Christian glowered, on the verge of snapping back at me, when Mason mercifully approached us. He hadn't needed a cast or anything, but he had a slight limp to his walk. â€Å"Hey there, Hop-Along,† I said, sliding my hand into his. Christian put his anger for me on hold and turned to Mason. â€Å"Is it true your suicidal moves finally caught up with you?† Mason's eyes were on me. â€Å"Is it true you were hanging out with Adrian Ivashkov?† â€Å"I- what?† â€Å"I heard you guys got drunk last night.† â€Å"You did?† asked Lissa, startled. I looked between both their faces. â€Å"No, of course not! I barely know him.† â€Å"But you do know him,† pushed Mason. â€Å"Barely.† â€Å"He's got a bad reputation,† warned Lissa. â€Å"Yeah,† said Christian. â€Å"He goes through a lot of girls.† I couldn't believe this. â€Å"Will you guys lay off? I talked to him for, like, five minutes! And that's only because he was blocking my way inside. Where are you getting all this?† Immediately, I answered my own question. â€Å"Mia.† Mason nodded and had the grace to look embarrassed. â€Å"Since when do you talk to her?† I asked. â€Å"I just ran into her, that's all,† he told me. â€Å"And you believed her? You know she lies half the time.† â€Å"Yeah, but there's usually some truth in the lies. And you did talk to him.† â€Å"Yes. Talk. That's it.† I really had been trying to give some serious thought about dating Mason, so I didn't appreciate him not believing me. He had actually helped me unravel Mia's lies earlier in the school year, so I was surprised he'd be so paranoid about them now. Maybe if his feelings really had grown for me, he was more susceptible to jealousy. Surprisingly, it was Christian who came to the rescue and changed the subject. â€Å"I suppose there's no skiing today, huh?† He pointed to Mason's ankle, immediately triggering an indignant response. â€Å"What, you think this is going to slow me down?† asked Mason. His anger diminished, replaced by that burning need to prove himself- the need he and I both shared. Lissa and Christian looked at him like he was crazy, but I knew nothing we said would stop him. â€Å"You guys want to come with us?† I asked Lissa and Christian. Lissa shook her head. â€Å"We can't. We have to go to this luncheon being hosted by the Contas.† Christian groaned. â€Å"Well, you have to go.† She elbowed him. â€Å"So do you. The invitation said I get to bring a guest. Besides, this is just a warm-up for the big one.† â€Å"Which one is that?† asked Mason. â€Å"Priscilla Voda's huge dinner,† sighed Christian. Seeing him look so pained made me smile. â€Å"The queen's best friend. All the snobbiest royals will be there, and I'll have to wear a suit.† Mason flashed me a grin. His earlier antagonism was gone. â€Å"Skiing's sounding better and better, huh? Less of a dress code.† We left the Moroi behind and went outside. Mason couldn't compete with me in the same way he had yesterday; his movements were slow and awkward. Still, he did remarkably well when one considered everything. The injury wasn't as bad as we'd feared, but he had the prudence to stick to extremely easy runs. The full moon hung in the blankness, a glowing sphere of silvery white. The electric lights overpowered most of its illumination on the ground, but here and there, in the shadows, the moon just barely managed to cast its glow. I wished it were bright enough to reveal the surrounding mountain range, but those peaks stayed shrouded in darkness. I'd forgotten to look at them when it was light out earlier. The runs were super simple for me, but I stayed with Mason and only occasionally teased him about how his remedial skiing was putting me to sleep. Boring runs or no, it was just nice to be outside with my friends, and the activity stirred my blood enough to warm me against the chill air. The light posts lit up the snow, turning it into a vast sea of white, the flakes' crystals sparkling faintly. And if I managed to turn away and block the lights from my field of vision, I could look up and see the stars spilling over the sky. They stood out stark and crystalline in the clear, freezing air. We stayed out for most of the day again, but this time, I called it quits early, pretending to be tired so Mason could get a break. He might manage easy skiing with his tender ankle, but I could tell it was starting to hurt him. Mason and I headed back toward the lodge walking very close to each other, laughing about something we'd seen earlier. Suddenly, I saw a streak of white in my peripheral vision, and a snowball smashed into Mason's face. I immediately went on the defensive, jerking backward and peering around. Whoops and cries sounded from an area of the resort grounds that held storage sheds and was interspersed with looming pines. â€Å"Too slow, Ashford,† someone called. â€Å"Doesn't pay to be in love.† More laughs. Mason's best friend, Eddie Castile, and a few other novices from school materialized from behind a cluster of trees. Beyond them, I heard more shouts. â€Å"We'll still take you in, though, if you want to be on our team,† said Eddie. â€Å"Even if you do dodge like a girl.† â€Å"Team?† I asked excitedly. Back at the Academy, throwing snowballs was strictly prohibited. School officials were inexplicably afraid that we'd throw snowballs packed with glass shards or razor blades, though I had no clue how they thought we'd get a hold of that kind of stuff in the first place. Not that a snowball fight was that rebellious, but after all the stress I'd been through recently, throwing objects at other people suddenly sounded like the best idea I'd heard in a while. Mason and I dashed off with the others, the prospect of forbidden fighting giving him new energy and causing him to forget the pain in his ankle. We set to the fight with a die-hard zeal. The fight soon became a matter of nailing as many people as possible while dodging attacks from others. I was exceptional at both and furthered the immaturity by catcalling and shouting silly insults at my victims. By the time someone noticed what we were doing and yelled at us, we were all laughing and covered with snow. Mason and I once again started back for the lodge, and our mood was so high, I knew the Adrian thing was long forgotten. Indeed, Mason looked at me just before we went inside. â€Å"Sorry I, uh, jumped all over you about Adrian earlier.† I squeezed his hand. â€Å"It's okay. I know Mia can tell some pretty convincing stories.† â€Å"Yeah†¦but even if you were with him†¦it's not like I have any right†¦Ã¢â‚¬  I stared at him, surprised to see his usual brash countenance turn shy. â€Å"Don't you?† I asked. A smile turned up his lips. â€Å"Do I?† Smiling back, I stepped forward and kissed him. His lips felt amazingly warm in the freezing air. It wasn't like the earth-shattering kiss I'd had with Dimitri before the trip, but it was sweet and nice- a friendly sort of kiss that maybe could turn into more. At least, that was how I saw it. From the look on Mason's face, it appeared his whole world had been rocked. â€Å"Wow,† he said, eyes wide. The moonlight made his eyes look silvery blue. â€Å"You see?† I said. â€Å"Nothing to worry about. Not Adrian, not anybody.† We kissed again- a bit longer this time- before finally dragging ourselves apart. Mason was clearly in a better mood, as well as he should have been, and I dropped into bed with a smile on my face. I wasn't technically sure if Mason and I were a couple now, but we were very close to it. But when I slept, I dreamed about Adrian Ivashkov. I stood with him on the porch again, only it was summer. The air was balmy and warm, and the sun hung bright in the sky, coating everything in golden light. I hadn't been in this much sun since living among humans. All around, the mountains and valleys were green and alive. Birds sang everywhere. Adrian leaned against the porch's railing, glanced over, and did a double-take when he saw me. â€Å"Oh. Didn't expect to see you here.† He smiled. â€Å"I was right. You are devastating when you're cleaned up.† Instinctively, I touched the skin around my eye. â€Å"It's gone,† he said. Even without being able to see it, I somehow knew he was right. â€Å"You aren't smoking.† â€Å"Bad habit,† he said. He nodded toward me. â€Å"You scared? You're wearing a lot of protection.† I frowned, then looked down. I hadn't noticed my clothing. I wore a pair of embroidered jeans I'd seen once but had been unable to afford. My T-shirt was cropped, showing off my stomach, and I wore a belly-button ring. I'd always wanted to get my belly button pierced but had never been able to afford it. The charm I now wore here was a little silver dangly one, and hanging at the end of it was that weird blue eye pendant my mom had given me. Lissa's chotki was wound around my wrist. I looked back up at Adrian, studying the way the sun shone off his brown hair. Here, in full daylight, I could see that his eyes were indeed green- a deep emerald as opposed to Lissa's pale jade. Something startling suddenly occurred to me. â€Å"Doesn't all this sun bother you?† He gave a lazy shrug. â€Å"Nah. It's my dream.† â€Å"No, it's my dream.† â€Å"Are you sure?† His smile returned. I felt confused. â€Å"I†¦ I don't know.† He chuckled, but a moment later, the laugher faded. For the first time since I'd met him, he looked serious. â€Å"Why do you have so much darkness around you?† I frowned. â€Å"What?† â€Å"You're surrounded in blackness.† His eyes studied me shrewdly, but not in a checking-me-out sort of way. â€Å"I've never seen anyone like you. Shadows everywhere. I never would have guessed it. Even while you're standing here, the shadows keep growing.† I looked down at my hands but saw nothing out of the ordinary. I glanced back up. â€Å"I'm shadow-kissed†¦.† â€Å"What's that mean?† â€Å"I died once.† I'd never talked to anyone other than Lissa and Victor Dashkov about that, but this was a dream. It didn't matter. â€Å"And I came back.† Wonder lit his face. â€Å"Ah, interesting†¦Ã¢â‚¬  I woke up. Someone was shaking me. It was Lissa. Her feelings hit me so hard through the bond that I briefly snapped into her mind and found myself looking at me. â€Å"Weird† didn't begin to cover it. I pulled back into myself, trying to sift through the terror and alarm coming from her. â€Å"What's wrong?† â€Å"There's been another Strigoi attack.†